Develop and execute SEO, PPC, inbound, and outbound marketing campaigns to boost organic traffic, generate leads, and drive sales—ultimately increasing our revenue
Establish link building strategies and set up conversion tracking to evaluate customer activity on our digital platforms and measure effectiveness of marketing campaigns
Create, deploy, and analyze the performance of our paid ads to maximize traffic and optimize conversion rates
Analyze SEO and PPC campaign performance using performance metrics and analytical tools to suggest improvements for future campaigns
Work with the content and marketing team and help them create engaging content based on the best SEO practices
Compile and analyze data for all ongoing campaigns to prepare monthly progress reports for the Marketing Manager
Stay up-to-date with the best SEO and PPC practices to identify new ways for creating more efficient campaigns
Requirements
At least 4 years of experience with SEO, PPC, and social media marketing
Experience with keyword research and analytical tools, such as Ahrefs, SEMRush, Google Search Console, and Google Analytics
Expertise in A/B and multivariate testing
Proven experience with paid ad campaigns and promotions on social media
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