Technical Sales Lead - Home Automation

The Technical Sales Lead is responsible for driving revenue growth for smart home automation solutions while providing strong technical guidance throughout the sales cycle. The role leads the sales team, develops customer-focused solutions, conducts site assessments and demonstrations, prepares technical proposals, supports negotiations, and coordinates a smooth handover from sales to installation and after-sales support.

• Drive sales of smart home automation, display solutions, and related services while achieving assigned sales targets.
• Generate, qualify, and manage leads through walk-ins, referrals, outbound prospecting, and project opportunities.
• Conduct site surveys, assess customer requirements, and develop suitable technical solutions and system designs.
• Prepare and present proposals, quotations, technical specifications, and product demonstrations to clients.
• Lead customer meetings, negotiations, and solution discussions to successfully close sales opportunities.
• Maintain accurate customer, lead, and sales pipeline records, and submit daily, weekly, and monthly sales reports.
• Set sales targets, monitor team performance, provide coaching, and support team members in closing complex opportunities.
• Coordinate with technical, installation, procurement, and service teams to ensure project feasibility, smooth execution, and successful handover.
• Provide excellent customer service, ensure timely follow-up, and support after-sales issue resolution when required.
• Conduct market research, monitor industry trends and competitor activities, and identify new business opportunities.
• Maintain a professional and customer-ready Experience Center, including demonstration equipment and sales materials.
• Ensure compliance with company policies, pricing guidelines, documentation standards, and ethical sales practices.
• Monitor sales activity, lead response, proposal quality, conversion, forecast accuracy, customer experience, and target achievement.
• Provide constructive coaching, recognize good performance, and escalate persistent delivery or conduct concerns through the appropriate management process.
• Required Skills and Qualifications
• Bachelor's degree or Diploma in Electrical Engineering, Electronics, Information Technology, Business, Sales, or a related field.
• 5+ years of experience in technical sales, solution selling, smart home automation, ELV, IoT, or related technologies.
• Strong understanding of automation systems, networking, system integration, and technical solution design.
• Experience working with real estate developers, architects, consultants, contractors, and construction firms.
• Strong industry network within the real estate, construction, and property development sectors.
• Ability to interpret architectural and technical drawings and translate client requirements into practical solutions.
• Proven sales leadership, business development, negotiation, presentation, and account management skills.
• Experience managing project-based sales from opportunity identification through project handover.
• Proficiency in CRM systems, sales reporting, forecasting, and pipeline management.
• Excellent communication and relationship-building skills with clients, developers, consultants, and internal stakeholders.
• Strong commercial awareness, customer focus, and ability to achieve sales targets.
• Professional attitude, ownership mindset, and commitment to continuous learning and development. Proficiency in CRM systems, spreadsheets, presentations, sales reporting, and pipeline forecasting.
• Professional attitude, ownership mindset, customer focus, and willingness to learn new products and technologies.