Online Meta Ads Media Buyer - Lead E-Commerce Growth

This is a full-time remote independent contractor role for a Meta Ads Media Buyer to lead the acquisition strategy and manage the daily operations of an e-commerce venture. The ideal candidate will have a strong background in Meta Ads with at least two years of proven experience and a track record of managing a minimum monthly ad spend of $10,000 on Meta platforms. The role involves hands-on work with product testing, creative and user-generated content (UGC) strategy, Shopify tracking, Conversions API (CAPI) implementation, return on ad spend (ROAS) analysis, and making critical decisions to scale or pause campaigns. The position offers a base compensation of $1,000 USD per month plus 15% of the venture’s profits, with potential for equity participation. Some overlap with UK or US business hours is required to ensure effective communication and collaboration.

Key Responsibilities
- Develop and execute acquisition strategies using Meta Ads to drive e-commerce growth.
- Manage and optimize a monthly Meta ad spend of at least $10,000, ensuring efficient budget allocation.
- Conduct product testing to identify winning products and scale successful campaigns.
- Design and implement creative strategies, including user-generated content, to improve ad performance.
- Oversee Shopify tracking and ensure accurate data capture through Conversions API (CAPI) integration.
- Analyze ROAS and other key performance indicators to inform campaign decisions.
- Make timely kill or scale decisions based on campaign performance metrics.
- Collaborate remotely with the team, maintaining some availability during UK or US business hours.

Required Qualifications
- Minimum of 2 years of hands-on experience managing Meta Ads campaigns with measurable results.
- Proven ability to manage at least $10,000 monthly ad spend on Meta platforms for e-commerce ventures.
- Strong understanding of product testing methodologies and creative strategy development.
- Experience with Shopify tracking and Conversions API (CAPI) setup and troubleshooting.
- Proficiency in analyzing ROAS and other performance metrics to optimize campaigns.
- Self-motivated and capable of working independently as a remote contractor.
- Availability to overlap with UK or US business hours for effective communication.

Preferred Qualifications and Benefits
- Previous experience working with e-commerce startups or ventures is highly desirable.
- Familiarity with user-generated content (UGC) strategies to enhance ad engagement.
- Opportunity to earn equity in the venture, aligning long-term incentives with company growth.
- Competitive compensation structure combining a fixed monthly fee with profit-sharing.
- Fully remote work environment offering flexibility and autonomy.

This role is ideal for a results-driven Meta Ads specialist who thrives in an entrepreneurial setting and is eager to contribute to the growth of a dynamic e-commerce business.