We are seeking a remote, full-time Outreach & Social Media Marketing Assistant/Manager to join a growing handbag brand focused on European boutiques and retailers. The ideal candidate will have approximately two years of experience in outreach, lead generation, CRM management, marketing operations, and social media platforms such as Instagram, Facebook, and TikTok. This role requires strong organizational skills, proficiency with digital tools, and the ability to work independently in a dynamic environment. The position offers a competitive monthly salary with additional performance-based bonuses and preferred working hours aligned with Pakistan Standard Time.
Key Responsibilities
- Manage outreach campaigns targeting European boutiques and retailers to generate leads and build relationships.
- Oversee social media marketing efforts across Instagram, Facebook, and TikTok, including content scheduling, engagement, and growth strategies.
- Utilize CRM systems to track leads, communications, and marketing operations efficiently.
- Conduct basic research to identify potential clients and market trends relevant to the handbag industry.
- Maintain and update data using Google Sheets or Excel for reporting and analysis.
- Communicate professionally via Gmail and LinkedIn to nurture client relationships and coordinate marketing activities.
- Leverage AI tools such as ChatGPT or Claude to enhance content creation, customer engagement, and operational efficiency.
- Collaborate with internal teams to align marketing efforts with overall brand goals and sales targets.
Required Qualifications
- Approximately two years of experience in outreach, lead generation, CRM, marketing operations, and social media management.
- Proficiency in managing social media platforms including Instagram, Facebook, and TikTok.
- Strong skills in Google Sheets or Excel for data management and reporting.
- Comfortable using Gmail and LinkedIn for professional communication.
- Basic research skills to identify new business opportunities and market insights.
- Familiarity with AI tools such as ChatGPT or Claude to support marketing tasks.
- Ability to work remotely and independently with minimal supervision.
Preferred Qualifications and Benefits
- Experience with WordPress and Elementor for website management and content updates.
- Knowledge of Instantly or similar outreach automation tools.
- Background in e-commerce or marketplaces, particularly those serving UK and EU clients.
- Previous remote work experience with clients based in the UK or Europe is highly desirable.
- Salary range: PKR 100,000 to 150,000 per month, with a performance bonus of up to PKR 40,000.
- Preferred working hours are from 1:00 pm to 8:00 pm Pakistan Standard Time to align with European business hours.
This role offers an excellent opportunity to contribute to a niche fashion brand’s growth while developing skills in digital marketing and international outreach. Candidates who are proactive, tech-savvy, and passionate about fashion retail will thrive in this position.