Online Performance Marketer

Join the marketing team at Lakhani Builders and play a pivotal role in promoting its luxury real estate projects through strategic paid advertising channels. This position is centered on maximizing the return on advertising investment by generating qualified enquiries, increasing site visits, and driving bookings. You will be responsible for planning, executing, and optimizing digital campaigns to ensure effective lead generation and contribute to the company’s growth.

Key Responsibilities
- Plan, execute, and optimize advertising campaigns across platforms such as Meta (Facebook and Instagram), Google, and YouTube.
- Manage campaign budgets effectively to maintain cost per qualified lead within target thresholds.
- Conduct A/B testing on audiences, landing pages, and creative assets to continuously improve campaign performance.
- Set up and monitor conversion tracking systems and integrate CRM-linked reporting to measure campaign effectiveness.
- Collaborate with internal teams to ensure alignment of marketing efforts with sales objectives and project timelines.
- Analyze campaign data and provide regular performance reports with actionable insights to stakeholders.

Required Qualifications
- Proven experience in managing paid digital marketing campaigns, particularly on Meta, Google Ads, and YouTube platforms.
- Strong understanding of digital advertising metrics, including cost per lead, conversion rates, and ROI.
- Hands-on experience with conversion tracking tools and CRM integration for marketing analytics.
- Ability to analyze data and optimize campaigns based on performance insights.
- Excellent organizational skills to manage multiple campaigns and budgets simultaneously.
- Strong communication skills for effective collaboration and reporting.

Preferred Qualifications and Benefits
- Experience in the real estate or luxury property sector is highly desirable.
- Familiarity with A/B testing methodologies and tools to enhance campaign effectiveness.
- Exposure to marketing automation platforms and advanced CRM systems.
- Opportunity to work with a reputed real estate developer and contribute to high-profile luxury projects.
- Collaborative work environment with a focus on innovation and professional growth.

This role offers an exciting opportunity to leverage your digital marketing expertise in a dynamic industry, helping prospective buyers discover premium real estate offerings through targeted and efficient advertising strategies.