Online Performance Marketing Specialist

We are seeking a full-time Performance Marketing Specialist to join our team remotely from Lahore, Pakistan. This role centers on driving paid acquisition efforts primarily through Meta Ads and Google Ads platforms. The ideal candidate will manage and optimize campaigns to generate high-quality B2B leads, support SaaS funnel growth, and enhance overall marketing performance. You will be responsible for tracking, attribution, A/B testing, retargeting strategies, and delivering detailed performance reports to inform business decisions.

Key Responsibilities
- Plan, execute, and manage paid advertising campaigns on Meta Ads and Google Ads.
- Optimize campaign budgets to maximize return on investment and lead generation efficiency.
- Develop and implement strategies focused on B2B lead generation and SaaS funnel growth.
- Monitor campaign performance through tracking and attribution tools to ensure accuracy and effectiveness.
- Conduct A/B testing to improve ad creatives, targeting, and landing pages.
- Design and manage retargeting campaigns to increase conversion rates.
- Prepare and present regular performance reports highlighting key metrics and insights.

Required Qualifications
- Bachelor’s degree or equivalent professional experience.
- 2 to 4 years of hands-on experience in performance marketing or paid advertising.
- Proven expertise in managing campaigns on Meta Ads and Google Ads platforms.
- Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
- Experience with tracking, attribution models, and A/B testing methodologies.
- Familiarity with B2B marketing and SaaS industry dynamics is highly desirable.

Preferred Qualifications and Benefits
- Experience working remotely and managing digital marketing projects independently.
- Competitive salary range of PKR 95,000 to 190,000 based on experience and skills.
- Opportunity to work in a dynamic environment focused on growth and innovation.

This position offers a chance to contribute significantly to the company’s growth by leveraging your expertise in paid acquisition and performance marketing. If you are a results-driven marketer with a passion for optimizing digital campaigns, this role is an excellent fit.