Sales & Marketing Executive: Retail & Field Sales

Optic Class is seeking a dedicated Sales & Marketing Executive specializing in Retail and Field Sales to drive business growth through effective sales strategies and exemplary customer service. This role involves engaging directly with customers at retail locations and in the field, generating leads, and contributing to the development of the company's market presence. The ideal candidate is confident, motivated, and able to work independently with a focus on achieving sales targets. Experience in sales-related roles and a willingness to travel within Lahore are essential for success in this position. The Sales & Marketing Executive operates within dynamic retail and field sales environments, handling responsibilities that range from managing customer relationships to conducting detailed sales reporting and analysis. Candidates should possess excellent communication skills in Urdu and English and demonstrate a strong ability to adapt to various sales sectors, including eyewear, fashion, accessories, telecom, and FMCG. Optic Class looks for proactive individuals committed to learning and professional growth, who are well-presented and reliable, and who can confidently represent the companys brand values in every customer interaction.
Responsibilities

Engage with customers directly in retail stores and through field visits to promote products and services effectively.
Generate new leads by identifying potential customers and developing relationships to expand the companys market reach.
Conduct sales presentations and product demonstrations tailored to customer needs and preferences.
Manage customer relationships with a focus on providing exceptional service and ensuring satisfaction to encourage repeat business.
Achieve assigned sales targets by employing strategic sales techniques and maintaining a disciplined approach to prospecting and follow-up.
Maintain comprehensive sales reports and perform sales analysis to track progress and identify areas for improvement.
Coordinate field sales operations and manage logistical aspects related to travel within the designated territory, primarily within Lahore.
Collaborate with marketing teams to align sales strategies with promotional campaigns and brand messaging.
Stay informed about market trends, competitor activities, and industry developments to adapt sales strategies accordingly.
Participate in training sessions to enhance product knowledge, sales skills, and industry understanding.
Ensure all sales activities comply with company policies and ethical standards, maintaining a professional image at all times.
Provide feedback and insights from customer interactions to support product development and marketing initiatives.
Assist in the organization and execution of promotional events and campaigns at retail and field locations.
Demonstrate reliability and punctuality in daily operations and maintain a well-presented appearance reflecting company standards.
Work independently while reporting regularly to supervisors about sales activities, challenges, and achievements.