Posted Aug 24, 2018 3 views
The purpose of this position as a Brand Manager tasked with the success of Optix brand. He or She will be responsible to overall plan, develop and direct brand processes and marketing efforts to increase the value and performance of products and services which includes Quad play services at the moment and we will keep adding more and more services in coming years. He or she must focus on developing a brand’s profit and loss performance, image and positioning compared to competitors.
He / She must have an excellent understanding of Technology, targeted audience & geographic market, strong creative, analytical and organization skills. He or she must also have a good handle on consumer, demographics and market insights, including the ability to analyze market data, and he or she may be tasked with conducting consumer research. The position requires close collaboration, building partnerships, relationship and also bridging every communication, marketing campaign and promotion with Optix current partners for 360-degree marketing, advertising and Internal departments i.e. Sales, Social media team and Online technical and field support teams
Duties and Responsibilities:
- Responsible for overall strategy, positioning and go-to-market plans of the products and promotional activities
- Maintain and grow a digital-centric customer acquisition strategy that will account at least half of all sales acquisitions
- In charge of digital customer acquisition and overall online sales
- Create new market segments to increase customer lifetime value
- Formed strategic partnerships with reputable brands for new products and joint-marketing campaigns
- Optimized digital campaigns and CRM activities through big data analytics
- Develop a new sales channel through affiliate model.
- Monitor market trends, research targeted/specific consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Analyze how our brand is positioned in the market and develop targeted consumer’s insights
- Align the company around the brand’s direction, selections and strategies
- Lead creative development and create motivating stimulus through conventional, digital and influential marketing to get targeted population to “take action”
- Brainstorm new and innovative growth strategies
- Coach the team and get the best from everyone
- In-house media planning for offline and online channels, and delivered net positive ROI
- Responsible to manage all Internal and external communication 360 Degree Marketing platform i.e. Digital, Online and Conventional for Optix Marketing which includes Website, Online signup process, Referrals programs, Partner Program, Social media, events and activations
- Monitor product performance / Delivery, quality of service and consumer reactions/feedback.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Qualification
- Master Degree in Marketing or related field
- Alongwith 3 to 4 years experience
Skills & Abilities:
- Dynamic and Operate things in real time
- Branding Processes Design
- Quantitative Reasoning
- Interdepartmental bridge building
- Strategic Creative
Preferred Competencies:
- Technically minded
- Partnership Building / Collaboration
- Relationship management
- Strategic Management
- Communication Skills
We Offer:
- Lucrative Compensation Packages (as per company grades)
- Attractive Perks and Employee Benefits
- Nationwide and International Travelling Assistance
- EOBI, SS, EPF, Subsidize Foods etc.
Job Details
OPTIX Pakistan
Telecom / ISP Consumer services provider.
What is your Competitive Advantage?
Similar Job Titles
Zohaib Ali
Marketing Manager
Digital Online Devices
Babar Ahmed Khan
Territory Sales Manager
Engro Foods
Aqib Irshad
Head of HR, Training & OD
FINCA
Usman Habib
Recruitment & Training Executive
ACS Synergy (Pvt) Ltd.
Ayesha Shaukat
Social Media Marketing Manager
Ivoke
Sehrish Azhar
Motivational Speaker & Blogger
Living Upbeat
Zubair Anjum
Business Excellence Specialist
Nestle Pakistan
Muzammil Baig
Digital Marketing Manager
IT Services Group
Ali Aziz
CEO
Shopistan
Mona Sharif
Senior Team Lead
Konext PVT. LTD
