Marketing Executive

The Marketing Executive at Orison is responsible for managing and enhancing the company's online presence through strategic digital marketing initiatives. This role focuses on implementing effective social media campaigns, optimizing websites for search engines, and utilizing paid advertising platforms to generate quality leads. The ideal candidate has at least one year of experience in digital marketing, is results-driven, and demonstrates creativity in driving brand awareness and engagement. The Marketing Executive works closely with internal stakeholders to manage content, analyze campaign performance using various analytics tools, and optimize marketing efforts across multiple digital channels including Google Ads, Facebook Ads Manager, and Google Business Profile. Though this role does not involve managing a team, the candidate should possess strong organizational skills and the ability to handle multiple responsibilities efficiently to maximize the companys digital impact.
Responsibilities

Develop, implement, and manage social media strategies to increase brand visibility and engagement across platforms.
Oversee search engine optimization (SEO) initiatives to improve website rankings and organic traffic.
Create, monitor, and optimize paid advertising campaigns using Google Ads and Meta (Facebook) Ads Manager to maximize return on investment.
Manage content creation and campaign execution ensuring alignment with marketing goals and target audience interests.
Analyze marketing performance using Google Analytics, Social Media Analytics, and other tools to provide actionable insights and prepare detailed reports.
Maintain and update the companys website and Google Business Profile to ensure accurate and current information.
Generate and nurture leads through targeted digital channels, tracking conversion metrics to enhance lead quality.
Collaborate with cross-functional teams to ensure cohesion in marketing messages and branding strategies.
Stay current with industry trends, emerging tools, and best practices in digital marketing to continuously improve campaign effectiveness.
Coordinate and manage content management systems to streamline content publishing and updates.