Outbound Sales Representative - US Market

Allure Digital, a New York-based digital marketing agency serving clients across the US and Canada, is looking for a motivated Outbound Sales Representative to help expand its international client base, with a primary focus on the US market. The role centers on outbound prospecting, lead generation, relationship building, and maintaining a steady sales pipeline. The ideal candidate will be responsible for researching potential clients, engaging with decision-makers, initiating conversations, qualifying prospects, and scheduling sales meetings for the Business Development team.

Key Responsibilities
Lead generation and prospecting are essential to this role. The representative will research and identify potential US businesses and relevant decision-makers, building targeted prospect lists based on industry, location, and business needs. Qualified leads will be sourced using platforms such as LinkedIn, Google, business directories, and databases. The role requires executing outbound campaigns through cold emails, LinkedIn outreach, and cold calling.

Outreach and relationship building involve crafting personalized messages to initiate meaningful conversations with business owners and marketing decision-makers. Consistent follow-up across multiple channels is necessary to understand prospect needs and identify potential business opportunities. The candidate will qualify leads based on business requirements, budget, authority, and timeline.

Managing the sales pipeline and reporting is also critical. The representative will schedule discovery calls with qualified prospects for the Business Development team, maintain accurate records of prospects and activities in the CRM system, and track outreach performance. Regular reporting on outreach results and continuous refinement of strategies based on campaign outcomes are expected.

Required Qualifications
Candidates should have a minimum of three years’ experience in outbound sales, cold outreach, appointment setting, or a related field. Strong written and verbal communication skills in English are essential, along with comfort engaging US business owners, executives, and decision-makers. Proficiency in research, prospecting, and lead-generation techniques is required, as is the ability to compose professional and personalized sales messages.

A basic understanding of digital marketing services such as websites, Google/Meta Ads, SEO, and software solutions is important. The role demands a self-motivated, disciplined, and target-driven individual focused on meeting sales goals. Comfort with working under sales targets and performance metrics is necessary.

Preferred Qualifications and Benefits
Experience with sales and outreach tools like Apollo, LinkedIn Sales Navigator, HubSpot, Instantly, Smartlead, or similar platforms is preferred. Prior experience working with international or US-based clients will be advantageous.

Key performance indicators for this role include the number of qualified conversations generated, positive reply rate, qualified meetings booked, lead quality, contribution to the sales pipeline, and consistent outbound activity. The position offers the opportunity to work with international clients across the US market and gain hands-on experience in outbound sales and international business development.

Candidates will benefit from exposure to a broad range of digital marketing and software solutions within a collaborative and fast-paced work environment. The company supports professional growth and career development opportunities.

Job Details
Position: Outbound Sales Representative
Location: Islamabad (In-person)
Experience: Minimum 3 years preferred
Job Type: Full-time
Salary: Rs60,000 to Rs90,000 per month
Work Location: On-site

This role presents a dynamic opportunity to contribute to Allure Digital’s growth while developing expertise in outbound sales within the digital marketing industry.