Outdoor Advertising & Branding Specialist

We are seeking a creative and detail-oriented Marketing Executive to take charge of our branding initiatives and outdoor advertising campaigns. This role involves managing brand visibility through various outdoor media such as billboards, signage, banners, and hoardings, while ensuring all materials align with our established brand identity. The ideal candidate will be responsible for planning and executing campaigns that enhance our brand presence and maintain consistency across all physical touchpoints.

Key Responsibilities

- Plan, design, and execute outdoor advertising campaigns, including billboards, banners, hoardings, signage, and vendor management.
- Develop and maintain consistent brand guidelines to be applied across all marketing materials.
- Coordinate effectively with print vendors, media agencies, and outdoor advertising suppliers to ensure smooth campaign delivery.
- Scout and negotiate for high-visibility outdoor advertising locations within the allocated budget.
- Collaborate closely with the design team to create compelling branding collateral.
- Manage project timelines and budgets for all branding and outdoor advertising initiatives.
- Ensure strict brand compliance across all physical advertising touchpoints.

Required Qualifications

- Bachelor’s degree in Marketing, Business, or a related field.
- Between 1 to 4 years of experience in branding, outdoor advertising, or marketing coordination.
- Strong negotiation skills with vendors and agencies.
- Familiarity with outdoor media formats and local advertising regulations.
- Excellent communication and project management abilities.

Preferred Qualifications

- Prior experience working in the education sector or corporate branding.
- An existing network of outdoor advertising vendors, particularly within Lahore.

Additional Information

This position requires working on-site to effectively manage outdoor advertising projects and vendor relationships. The role offers an opportunity to contribute significantly to the brand’s visibility and growth through strategic outdoor marketing efforts.