Outdoor Marketing Specialist

We are seeking a creative and detail-oriented Marketing Executive to spearhead our branding initiatives and outdoor advertising campaigns. This role involves managing brand visibility across various outdoor media such as billboards, signage, banners, and hoardings, while maintaining consistency with our established brand identity. The ideal candidate will work closely with vendors, media agencies, and internal teams to ensure effective execution of campaigns that enhance our brand presence.

Key Responsibilities

- Plan, design, and execute outdoor advertising campaigns including billboards, banners, hoardings, and signage.
- Manage vendor relationships and coordinate with print vendors, media agencies, and outdoor advertising suppliers.
- Develop and maintain consistent brand guidelines across all marketing materials to ensure uniformity.
- Scout and negotiate high-visibility outdoor advertising locations within budget constraints.
- Collaborate with the design team to create compelling branding collateral.
- Oversee project timelines and budgets related to branding and outdoor advertising initiatives.
- Ensure brand compliance across all physical touchpoints to uphold brand standards.

Required Qualifications

- Bachelor’s degree in Marketing, Business, or a related field.
- 1 to 4 years of experience in branding, outdoor advertising, or marketing coordination.
- Strong negotiation skills with vendors and agencies.
- Familiarity with outdoor media formats and local advertising regulations.
- Excellent communication and project management abilities.

Preferred Qualifications

- Previous experience in the education sector or corporate branding.
- An existing network of outdoor advertising vendors, particularly within Lahore.

This position requires working on-site to effectively manage and oversee outdoor advertising projects. If you are passionate about branding and have the skills to drive impactful outdoor campaigns, this role offers an excellent opportunity to contribute to our brand’s growth and visibility.