Outreach & Lead Generation Manager

Contrive Solutions is seeking an experienced Outreach & Lead Generation Manager with over five years of expertise to lead and scale its B2B lead generation efforts. This role focuses on outbound prospecting, team leadership, market research, CRM management, AI-assisted lead generation, automation, and pipeline growth. The ideal candidate will have a deep understanding of the evolving B2B buying landscape for 2026–2027, including AI-driven prospecting, intent signals, buyer independence, AI search, personalization, and data-driven outreach. The position demands working effectively in a target-driven environment with clear performance expectations, strong accountability, and measurable onboarding goals.

Key Responsibilities
- Develop and own the comprehensive B2B lead generation strategy aligned with revenue objectives.
- Define Ideal Customer Profiles (ICPs), buyer personas, target industries, geographies, and account segments.
- Design and execute multi-channel outbound campaigns utilizing Email, LinkedIn, Cold Calling, Social Selling, Communities, and Events.
- Implement AI-assisted prospecting techniques for research, lead enrichment, personalization, scoring, and follow-ups.
- Utilize signal-based prospecting by leveraging company growth, hiring trends, funding rounds, technology changes, leadership updates, website activity, and other buying signals.
- Enhance email outreach effectiveness, deliverability, response rates, meeting conversion, and overall campaign quality.
- Conduct thorough market research and competitor analysis to identify new industries and business opportunities.
- Maintain CRM data integrity through enrichment, deduplication, lead source tracking, campaign attribution, and smooth opportunity handovers.
- Collaborate closely with Sales and Marketing teams to improve lead quality, Account-Based Marketing (ABM) campaigns, messaging, and pipeline conversion rates.
- Continuously evaluate and adopt new AI tools, automation platforms, and AI-agent workflows to optimize lead generation.
- Develop and maintain Standard Operating Procedures (SOPs), playbooks, templates, reporting dashboards, and scalable lead generation processes.
- Track and analyze performance metrics across the funnel stages from Lead to Meeting, Opportunity, Pipeline, and Revenue.

Required Qualifications
- Proven experience in B2B Lead Generation, Business Development, SDR/BDR, or Outbound Sales with a proactive and growth-oriented mindset.
- Demonstrated experience in managing or mentoring lead generation teams.
- Strong expertise in ICP development, market research, outbound strategy, and pipeline management.
- Proficiency with tools such as LinkedIn Sales Navigator, Apollo, Clay, ZoomInfo, HubSpot, Salesforce, Instantly, Smartlead, Salesloft, Outreach, Zapier, Make, or n8n.
- Hands-on knowledge of AI technologies including ChatGPT, Claude, Gemini, Perplexity, AI prospecting tools, and automation workflows.
- Excellent analytical, communication, reporting, and campaign optimization skills.

Preferred Qualifications and Benefits
The role requires addressing key challenges anticipated in 2026–2027, such as the declining effectiveness of generic mass outreach, the rise of AI-generated sales messaging, and buyers’ increasing tendency to conduct independent research before engaging with sales teams. Candidates should be adept at leveraging AI search and AI-assisted vendor discovery, maintaining high data accuracy and CRM hygiene, and shifting focus from high-volume prospecting to a more targeted approach based on ICP fit, intent, timing, and personalization. Familiarity with AI agents for research, qualification, enrichment, and outreach is essential, along with a strong emphasis on pipeline and revenue attribution rather than lead volume alone.

Success in this role means building a scalable and efficient lead generation engine that targets the right accounts, prioritizes high-intent prospects, nurtures leads through relevant outreach, improves sales conversion, and consistently generates qualified pipeline through a smart, realistic, and continuously evolving strategy.

This position offers a hybrid remote work arrangement based in Lahore, Johar Town.