Outreach Specialist

Infomatix Web Technologies LLP

Lahore , Pakistan

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Posted 9 hours ago 1 views Report Job

We are looking for a motivated and target-driven Lead Generation Specialist to build our outbound sales pipeline from the ground up. In this role, you will initially work independently using free and organic tools to generate leads, qualify prospects, and schedule meetings. As you demonstrate success and deliver measurable ROI, you will gain access to paid software and tools to scale your efforts. There is also a clear path to leadership, where you can grow into managing a team of lead generation specialists. Your main responsibility will be to initiate first contact, overcome initial objections, qualify interest, and book confirmed discovery calls or product demos for the sales team.

Key Responsibilities

Prospect Research & Lead Sourcing: Identify target accounts and key decision-makers that fit our Ideal Customer Profile using free research methods such as Google, LinkedIn, industry directories, and public databases. Find and verify contact details including emails, phone numbers, and messaging app contacts using zero-cost verification tools and web scraping extensions. Maintain well-organized prospect lists in the CRM or spreadsheets.

Multi-Channel Outbound Outreach: Conduct outbound cold calls to prospects, delivering tailored value propositions and engaging decision-makers while handling gatekeepers. Develop and execute multi-touch cold email sequences optimized for deliverability and response rates. Engage prospects through social platforms like LinkedIn and WhatsApp to build rapport and increase outreach effectiveness.

Qualification & Appointment Setting: Use targeted qualifying questions to assess prospects based on budget, authority, need, and timeline criteria. Manage objections professionally across phone, email, and chat channels. Schedule qualified discovery meetings or demos and ensure a smooth handoff to the sales team with all relevant background information.

Tracking & Iteration: Accurately log daily outreach activities, responses, and meeting metrics. Continuously test and refine calling scripts, email templates, subject lines, and messaging approaches to improve conversion rates and overall campaign effectiveness.

Required Qualifications

1–3 years of experience in outbound lead generation, cold outreach, or telemarketing, preferably in a B2B environment. Proven resourcefulness in manually sourcing prospect data and building lead lists using free web search, LinkedIn, and free-tier tools. Excellent verbal and written English communication skills with the ability to clearly articulate value propositions. Strong persistence and resilience to handle cold calling, rejection, and follow-ups. Self-motivated with the discipline to manage high-volume activity targets independently. Familiarity with CRM systems and browser extensions for email discovery.

Preferred Qualifications and Benefits

This role offers a competitive base salary of 30,000 INR plus performance-based bonuses for each qualified meeting set. You will have the opportunity to grow into roles such as Account Executive or Sales Operations Lead. The company supports a flexible working environment. As you meet performance benchmarks, you will gain access to paid outreach, data scraping, and automation tools to enhance your productivity. Eventually, you can expand your responsibilities by building and leading a dedicated lead generation team.

Key performance indicators include weekly targets for cold calls, emails, and social messages; engagement and reply rates; the number of qualified meetings booked; and meeting attendance rates. This position is ideal for a self-starter eager to develop their sales career with clear growth and leadership opportunities.