Paid Ads Expert – Meta Ads

We are seeking a skilled Paid Ads Expert with proven experience in managing and optimizing Meta Ads campaigns on a contract basis. This fully remote, project-based role offers flexible hours and the opportunity to work across diverse client accounts and internal projects. The ideal candidate will have hands-on experience running real campaigns with actual budgets, demonstrating a strong ability to plan, launch, and optimize paid advertising efforts. Experience with Google Ads and TikTok Ads is a valuable addition but not mandatory. Applicants will be required to submit a short video showcasing relevant past work as part of the selection process.

Key Responsibilities
- Plan, launch, and manage Meta Ads campaigns tailored to client goals, including lead generation, e-commerce sales, and conversions.
- Design campaign structures aligned with specific objectives to maximize performance.
- Set up and audit tracking systems such as Pixel, Conversions API, and conversion events, identifying and addressing any anomalies in data.
- Conduct structured testing on audiences, creatives, offers, and placements to optimize campaign effectiveness.
- Scale successful campaigns while discontinuing underperforming ones.
- Provide creative direction informed by data insights to improve ad performance.

Required Qualifications
- Demonstrated hands-on experience managing and optimizing Meta Ads campaigns with measurable results.
- Expertise in at least one of the following areas:
1. Lead Generation (e.g., qualified leads for home services, plumbing, construction, or similar service industries)
2. E-commerce or conversion-focused campaigns
- Experience running paid campaigns in Tier 1 markets such as the US, Canada, Australia, UK, or Europe.
- Strong understanding of campaign structure, audience targeting, creative development, tracking mechanisms, testing methodologies, and optimization strategies.
- Ability to analyze campaign performance beyond basic metrics, making data-driven decisions based on CPA, CPL, ROAS, conversion rates, and other key indicators.

Preferred Qualifications and Benefits
- Experience with Google Ads and/or TikTok Ads is a significant advantage.
- Opportunity to work on a variety of campaigns across multiple industries and markets, providing broad exposure and skill development.
- Join a lean, agile team that values fast decision-making without bureaucratic delays.
- Enjoy ownership of your campaigns with direct visibility into the results you generate.
- Fully remote work environment with flexible hours; availability between 6 PM and 12 AM PKT is required to ensure team collaboration and overlap.

This role is ideal for a results-driven digital marketer who thrives in a remote, flexible setting and is eager to contribute to diverse projects with tangible impact.