Paid Ads Specialist (Urgent Hiring)

Noviq IT Solutions, a Lahore-based technology firm specializing in web engineering, search and paid acquisition, and data analytics, is seeking a Paid Ads Specialist to manage paid media campaigns for both Noviq and its clients. This role focuses exclusively on paid media campaign management, allowing you to dedicate your efforts to planning, executing, and optimizing ad accounts. The content team will handle creative production based on your briefs, while the founders manage client communications, enabling you to concentrate fully on campaign performance.

Key Responsibilities
- Plan, launch, and optimize paid campaigns across Meta platforms (Facebook and Instagram), Google Ads, and LinkedIn Ads for Noviq and its clients.
- Set up and maintain conversion tracking systems to ensure every reported result is accurately attributed to its source.
- Manage campaign budgets, target audiences, and bidding strategies across multiple accounts.
- Develop clear and detailed creative briefs for the content team, specifying target audiences, messaging, ad formats, and testing parameters. Note that you will not be responsible for designing or editing creatives.
- Conduct testing of audiences, offers, and creatives, and implement changes based on performance data.
- Provide regular reporting to the founders: daily updates on tasks completed, weekly summaries of results and planned adjustments, and monthly performance reviews with recommendations.

Required Qualifications
- Minimum of two years’ direct experience managing paid advertising campaigns independently, not in an assisting role.
- Demonstrable success with Meta Ads and Google Ads campaigns; experience with LinkedIn Ads is highly advantageous.
- Ability to present examples of past campaigns, including setup, budget, and outcomes, with client identities anonymized.
- Proficient understanding of conversion tracking tools such as Meta Pixel, Conversions API, Google Analytics 4 (GA4), and Google Tag Manager.
- Strong written and verbal communication skills in English, with a professional approach to keeping remote stakeholders informed.
- Focused expertise in paid media; this position does not involve social media management, content creation, or design work.
- Based in Lahore and available to attend in-person strategy meetings.
- Equipped with a personal laptop, reliable internet connection, and power backup (UPS or inverter).

Preferred Qualifications and Benefits
- Competitive monthly salary ranging from PKR 80,000 to 100,000.
- Full-time remote position with flexible working hours.
- Regular in-person strategy meetings held in Lahore, with the possibility of transitioning to an on-site role as the team expands.
- Three-month probation period.
- Confidentiality agreement required due to access to sensitive client and company ad accounts.

Applications are reviewed on a rolling basis, and immediate joiners are preferred. Shortlisted candidates will be invited to share two or three anonymized campaign examples and participate in a video interview with the founders to discuss their work. Selection is based solely on skills and experience.

This opportunity is ideal for a results-driven paid media specialist seeking to focus on campaign strategy and optimization within a supportive and flexible work environment.