Paid Campaign (Software Services) Specialists

We are seeking a skilled Paid Campaign Specialist to join our team in Johar Town, Lahore. This on-site role focuses on planning, executing, and optimizing paid advertising campaigns specifically for B2B software and IT services. The ideal candidate will have 1 to 3 years of hands-on experience managing paid campaigns, with a strong background in promoting technology services. You will work closely with sales teams to improve lead quality and campaign effectiveness, while leveraging data-driven insights to maximize return on investment.

Key Responsibilities

- Plan, execute, and optimize B2B paid campaigns across platforms such as LinkedIn Ads, Google Ads, and Reddit Ads.
- Develop targeted campaigns tailored to IT, software services, and other B2B offerings.
- Conduct in-depth research on Ideal Customer Profiles (ICPs), target audiences, keywords, and market segments.
- Create, test, and refine ad copy, creatives, and messaging to improve engagement and conversion rates.
- Manage Google Analytics 4 (GA4), tracking pixels, tags, and conversion tracking setups.
- Design and implement A/B tests for ads, audience segments, and landing pages to identify high-performing strategies.
- Monitor key performance indicators including cost per lead (CPL), conversion rates, lead quality, and overall campaign performance.
- Collaborate with sales teams to align marketing efforts with lead quality goals and optimize campaign outcomes.
- Oversee campaign budgets, making data-driven adjustments to maximize efficiency and results.
- Prepare detailed performance reports with actionable insights to inform future campaign strategies.

Required Qualifications

- 1 to 3 years of practical experience managing paid advertising campaigns.
- Proven experience specifically in B2B paid campaigns.
- Demonstrated expertise promoting IT, software, SaaS, or technology services.
- Strong track record of delivering measurable results through paid campaigns.
- Hands-on experience with LinkedIn Ads and Google Ads platforms.
- Deep understanding of B2B marketing funnels, ICPs, conversion tracking, and lead quality metrics.
- Analytical mindset with the ability to optimize campaigns based on data insights.
- Proficiency in managing GA4, pixels, and conversion tracking tools.

This role offers the opportunity to work in a dynamic environment focused on software services marketing, where your expertise in paid campaigns will directly impact business growth. If you are passionate about driving high-quality leads and optimizing digital advertising strategies, this position is an excellent fit.