Paid Campaigns Expert - Packaging Industry

Mugshei Pvt Ltd is looking for a skilled and results-oriented Paid Campaign Expert to lead and optimize digital advertising efforts for its custom packaging business. This role requires hands-on experience with Google Search Ads, Google Shopping Ads, and Meta Advertising to drive high-quality leads and maximize return on ad spend (ROAS). The successful candidate will be instrumental in increasing sales, enhancing brand visibility, and improving lead acquisition across international markets, particularly focusing on custom packaging products such as custom boxes, printed packaging, labels, tags, inserts, and branded packaging solutions. This is a full-time, in-person position based in Garden Town, Lahore, within the Marketing & Digital Advertising department.

Key Responsibilities

- Plan, create, manage, and optimize paid campaigns across Google Ads (Search, Shopping, Display, Remarketing), Meta Ads, LinkedIn Ads, and other relevant platforms.
- Develop and implement lead generation strategies tailored to custom packaging products.
- Conduct comprehensive keyword research, audience segmentation, competitor analysis, and remarketing initiatives.
- Manage and optimize Google Shopping Ads and Search Ads to drive qualified traffic and increase conversions.
- Monitor and analyze key performance indicators such as CPC, CTR, CPA, Conversion Rate, ROAS, and overall campaign profitability.
- Execute A/B testing on ad creatives, headlines, landing pages, audience segments, and bidding strategies to improve campaign effectiveness.
- Implement and maintain accurate conversion tracking using Google Analytics, Google Tag Manager, Meta Pixel, and other tracking tools.
- Collaborate closely with the sales team to ensure effective lead nurturing, follow-up, and conversion tracking.
- Prepare detailed weekly and monthly performance reports with actionable insights and recommendations.
- Optimize campaign budgets and bidding strategies to enhance lead quality and reduce acquisition costs.
- Stay informed about industry trends, platform updates, and best practices in digital advertising and the packaging sector.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 2 to 4 years of proven experience in paid advertising and digital marketing.
- Strong expertise in Google Search Ads and Google Shopping Ads is mandatory.
- Hands-on experience with Meta Ads Manager and other paid advertising platforms.
- Proficiency in Google Analytics, Google Tag Manager, and conversion tracking implementation.
- Deep understanding of keyword research, audience targeting, bidding strategies, and campaign optimization.
- Excellent analytical, reporting, and problem-solving skills.
- Ability to manage multiple campaigns simultaneously while achieving performance goals.
- Strong communication, coordination, and project management abilities.

Preferred Qualifications

- Experience managing paid campaigns within the custom packaging, printing, manufacturing, or B2B industries.
- Familiarity with international markets, especially the United States, Canada, United Kingdom, and Australia.
- Knowledge of CRM systems, lead management platforms, and marketing automation tools.
- Google Ads Certifications are considered an advantage.

Salary & Benefits

- Competitive market salary ranging from Rs100,000 to Rs150,000 per month.
- Performance-based growth opportunities.
- Professional and collaborative work environment.
- Career development and continuous learning opportunities.
- Exposure to international markets and diverse digital advertising campaigns.

This role offers a unique opportunity to contribute to a growing company in the packaging industry while working with cutting-edge digital marketing strategies. Candidates passionate about driving measurable results and expanding their expertise in paid advertising are encouraged to apply.