Paid Media Associate

Noxlumyn is seeking an experienced Performance Marketing Specialist to join our remote digital marketing team. This role requires hands-on expertise in managing Google Ads and Meta Ads campaigns focused on lead generation and conversions. The ideal candidate will be skilled in planning, launching, monitoring, and optimizing paid advertising efforts while continuously testing new audiences, creatives, messaging, and strategies to enhance campaign performance. A basic understanding of SEO, Local SEO, and website optimization is preferred, though advanced SEO knowledge is not required. This position operates during international working hours on a night shift, Monday through Friday.

Key Responsibilities

Google Ads:
- Build, launch, and manage campaigns targeting lead generation and conversions.
- Conduct keyword research and develop effective campaign and ad group structures.
- Write and test conversion-focused ad copy.
- Manage match types, negative keywords, bidding strategies, and budgets.
- Monitor search terms, CTR, CPC, CPA, conversion rates, and ROAS.
- Identify and reduce wasted advertising spend.
- Optimize campaigns based on actual leads and business results.
- Conduct A/B testing across ads, audiences, landing pages, and messaging.
- Set up and monitor conversion tracking.
- Identify opportunities to scale successful campaigns while maintaining performance.

Meta Ads:
- Build and manage Facebook and Instagram advertising campaigns via Meta Ads Manager.
- Develop lead-generation and conversion-focused campaigns.
- Build and optimize audience segments, including retargeting and lookalike audiences.
- Test creative, copy, offers, hooks, and calls to action.
- Monitor campaign performance and identify creative fatigue.
- Optimize campaigns based on CPL, CPA, CTR, CPM, ROAS, and conversion rates.
- Recommend new creative and messaging angles based on campaign data.
- Continuously test and optimize campaigns to improve results.

Performance Analysis & Optimization:
- Regularly monitor campaign performance and identify improvement opportunities.
- Analyze metrics such as CPA, CPL, ROAS, CTR, CPC, CPM, CVR, and conversion volume.
- Use data-driven insights to determine what is working and what requires adjustment.
- Create performance reports with clear recommendations.
- Identify funnel issues impacting conversion rates.
- Collaborate on landing pages, creatives, messaging, and targeting to boost performance.
- Make decisions based on measurable results rather than assumptions.

Landing Pages & Conversion Optimization:
- Review landing pages to identify conversion barriers.
- Recommend improvements to page structure, messaging, CTAs, and user experience.
- Ensure alignment between ad messaging and landing page content.
- Monitor landing page conversion rates and suggest enhancements.
- Work with relevant teams to implement conversion rate optimization (CRO) improvements.

Basic SEO & Website Support:
- Understand fundamentals of SEO and Local SEO.
- Conduct basic keyword and competitor research.
- Recognize how website content, structure, and keywords affect search visibility.
- Identify on-page SEO opportunities such as titles, headings, URLs, and content.
- Utilize Google Search Console and interpret basic organic performance metrics.
- Detect simple technical or website issues impacting SEO or conversions.
- Support SEO initiatives and develop skills over time.
- Advanced SEO experience is not required; training is available for the right candidate.

Required Qualifications
- Minimum 2 years of hands-on experience in performance marketing.
- Strong experience managing Google Ads and Meta Ads campaigns.
- Proven track record running campaigns focused on leads, conversions, or revenue.
- Solid understanding of campaign structure, targeting, bidding, optimization, and testing.
- Comfortable managing advertising budgets and optimizing spend based on performance.
- Analytical and data-driven mindset with knowledge of CPA, CPL, ROAS, CTR, CPC, CPM, and CVR.
- Experience with conversion tracking and analytics tools.
- Strong grasp of landing pages and conversion funnels.
- Ability to independently identify problems and recommend solutions.
- Excellent written and verbal communication skills.
- Ability to work independently and manage multiple priorities.
- Basic SEO understanding is preferred but not mandatory.
- Willingness to learn and develop SEO/AEO skills.

Preferred Qualifications and Benefits
Experience with tools such as Google Analytics 4, Google Tag Manager, Google Search Console, Google Business Profile, Looker Studio, WordPress, SEMrush or Ahrefs, Canva or other creative tools, and AI tools like ChatGPT is advantageous.

Benefits include paid time off, fully remote work-from-anywhere flexibility, the opportunity to influence growth strategy across multiple brands, a high-impact role with direct business influence, a collaborative and fast-paced environment, virtual team activities, and performance-based annual appraisals.

We strive to maintain an efficient and positive recruitment process. Candidates not contacted within 14 days of application submission should consider that the position has been filled.