Paid Media / PPC Associate

Khan Home Digital Solutions

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1. Job Title & Designation

Paid Media / PPC Associate

Company Introduction Khan Home Digital Solutions (KHD) supports Khan Home Group (KHG) through digital marketing, creative content, technology and digital operations. We are seeking a Paid Media / PPC Associate to support advertising research, campaign execution and performance monitoring across assigned accounts, contributing to KHD’s paid media delivery and the wider Group’s customer acquisition and business growth.
Job Location KHD Office, Sector C, Bahria Enclave, Islamabad
Work Mode On-site | Full-time | 9AM - 6PM | Monday - Friday
Key Responsibilities • Support paid advertising delivery under the PPC Executive’s direction, following approved campaign briefs, schedules and spending limits. • Research competitor adverts, offers, creative variations and landing pages; maintain an organised evidence register with sources, dates and relevant observations.
- Gather keyword, search-term and audience insights, highlighting opportunities and seasonal patterns for review.
- Build approved campaigns in Meta Ads Manager or Google Ads, setting up targeting, exclusions, placements, bids and creative assets accurately.
- Coordinate approved copy, graphics, landing-page links and tracking requirements with the relevant colleagues.
- Complete pre-launch checks on campaign settings, adverts, destination links, UTM parameters and available conversion signals.
- Monitor daily spending, delivery, disapprovals and campaign metrics; promptly escalate overspending risks, tracking faults and unusual results.
- Run approved A/B tests, recording campaign variations, test dates, results and factors affecting performance.
- Review search terms and placements, flagging irrelevant traffic or potentially wasted spend for the PPC Executive’s assessment.
- Maintain accurate campaign reports, data exports and lead-source records; support reconciliation with CRM updates and enquiry hand-offs.
- Record campaign changes, quality checks and test findings, providing reliable reporting inputs and practical recommendations.
Requirements &

Qualifications

Must-Haves:

At least 1 year of hands-on paid campaign operations experience, including client/customer-facing interaction.

• Examples of campaigns you have personally created or monitored, with a clear explanation of your contribution.

• Hands-on familiarity with Meta Ads Manager or Google Ads, including basic targeting, ad review and campaign metrics.

• Ability to use Meta Ad Library, Google Ads Keyword Planner or equivalent free platform research tools to gather relevant campaign insights.

• Working proficiency in Excel or Google Sheets, campaign reporting and UTM construction.

• Careful handling of campaign settings, budgets and data, with clear English reporting and prompt escalation of issues.

• Ability to follow approved briefs, respond to feedback and meet delivery deadlines. Nice-to-Haves:

• Pakistan-based agency or multi-account experience.

• Familiarity with both Meta Ads Manager and Google Ads.

• Relevant platform certification or training.

• Basic knowledge of GA4, GTM preview and Meta Events Manager.

• Experience updating CRM records and tracking lead stages.

• Regional audience exposure, including GCC/UAE markets.

• Familiarity with Google Trends, Looker Studio or paid keyword and competitor research tools.

Salary & Compensation

Package Market-competitive remuneration, commensurate with qualifications, relevant experience and demonstrated professional capabilities.

How to Apply Send your updated CV, and an attached cover letter outlining:

• Your proven skills and relevant experience. Clearly identify the tasks you performed and include one example of campaign checks, research or test reporting.

• Why you are the best candidate for this position.

• Your professional goals for the next five years.

• How you use AI in your day-to-day work and verify the quality and accuracy of its outputs.

• Include screenshots from two or three campaigns you helped build, monitor or optimise, showing the reporting period, spend and relevant performance metrics. Confidential client details may be redacted. Email subject Application - Paid Media / PPC Associate

Application email *********

Application deadline: 29-10-2026