Paid Media Specialist - Ecommerce

Our US-based ecommerce advertising agency partner is seeking a full-time Paid Media Specialist to join their remote team. This role focuses primarily on Meta Ads, with additional responsibilities across Google Ads and TikTok. The successful candidate will manage established ecommerce accounts, driving campaign performance, identifying growth opportunities, and helping brands scale profitably through paid media. Candidates should have at least three years of hands-on paid media experience, strong ecommerce knowledge, and the ability to quickly understand and optimize existing accounts with minimal supervision. Excellent written and spoken English is essential.

Key Responsibilities

- Take full ownership of a portfolio of ecommerce advertising accounts, primarily on Meta Ads, but also Google Ads and TikTok.
- Audit client accounts to assess historical performance, campaign structure, tracking, audiences, and creative effectiveness.
- Develop tailored paid media strategies aligned with client products, target customers, budgets, and commercial goals.
- Build, launch, manage, and continuously optimize campaigns to improve revenue, acquisition costs, and return on ad spend.
- Monitor budgets and pacing to ensure campaigns stay within agreed spend limits.
- Reallocate budgets across campaigns, audiences, products, and platforms based on performance data.
- Conduct regular account health checks and respond proactively to significant changes in key metrics such as CPA and ROAS.
- Execute structured testing across audiences, offers, campaign structures, and landing pages.
- Analyze performance across the entire ecommerce funnel, considering product price, buying cycle, and customer intent.
- Stay updated on platform changes, new features, and evolving best practices.

- Analyze creative performance and identify which hooks, messaging, and formats drive the best results.
- Recognize creative fatigue and recommend new concepts or iterations.
- Develop hypotheses for creative testing based on campaign and customer data.
- Brief the internal creative team on new creative directions and evaluate newly launched assets.
- Understand the close relationship between creative strategy and media buying, especially on Meta platforms.

- Independently manage and troubleshoot tracking setups including Meta Pixel, Meta Conversions API, Google Ads conversion tracking, Google Analytics 4, and Google Tag Manager.
- Test event firing and conversion accuracy before scaling campaigns.
- Diagnose discrepancies between advertising platforms, analytics, and ecommerce sales data.
- Quickly identify tracking failures to ensure reliable data-driven decisions.
- Ensure proper conversion measurement is in place before committing significant ad spend.

- Evaluate campaign performance using ecommerce KPIs such as ROAS, CPA/CAC, revenue, conversion rate, and purchase volume.
- Look beyond surface metrics like impressions and clicks to assess commercial success.
- Identify when poor ad performance is due to website, offer, pricing, or conversion issues.
- Analyze prospecting and retargeting activities across the customer journey.
- Understand attribution limitations and avoid decisions based on isolated platform metrics.
- Design and execute structured A/B tests for audiences, offers, landing pages, campaign structures, and creative.
- Scale successful campaigns while maintaining sustainable acquisition economics.

- Prepare comprehensive monthly paid media reports ahead of deadlines.
- Review and validate automated reporting data, investigate anomalies, and provide clear performance commentary.
- Highlight trends, opportunities, risks, and testing priorities.
- Translate advertising metrics into actionable commercial insights.
- Communicate campaign performance confidently during client calls and internal meetings.
- Gradually take part in client meetings as familiarity with accounts grows.

Required Qualifications

- Minimum of 3 years’ hands-on paid media experience, preferably within a digital advertising or performance marketing agency.
- Proven experience managing ecommerce or DTC advertising accounts with budgets exceeding $2,000.
- Demonstrated ability to take ownership of established paid media accounts.
- Strong understanding of ecommerce funnels and consumer buying behavior from acquisition through purchase.
- Experience with higher-consideration or higher-ticket ecommerce products is a plus.
- Excellent analytical skills and a data-driven approach to decision-making.
- Strong organizational and account management abilities, capable of prioritizing multiple clients.
- Comfortable working independently and proactively recommending optimizations.
- Excellent written and verbal English communication skills.
- Experience collaborating remotely with international teams.
- Up-to-date knowledge of Meta, Google, TikTok platforms, and ecommerce advertising trends.

Preferred Qualifications and Benefits

Our partners emphasize data-driven, thoughtful strategy and continuous optimization rather than one-size-fits-all solutions. They aim to understand each brand deeply and maximize advertising ROI through trusted partnerships.

- Work hours: 9:00 AM to 5:00 PM US Time.
- Base salary range: $250,000 - $350,000.
- Benefits include health insurance, mental health care coverage, 15 paid leave days annually, and a professional development fund.

If you are passionate about leveraging data to drive profitable ecommerce growth and enjoy working in a dynamic, remote environment, this role offers an excellent opportunity to advance your career.