Paid Media Specialist - Ecommerce

Our US-based partner, a dynamic ecommerce advertising agency, is seeking a full-time Paid Media Specialist to join their fully remote team. This role primarily focuses on managing and optimizing Meta Ads campaigns, with additional responsibilities involving Google Ads and TikTok Ads. The ideal candidate will play a crucial role in driving the success of paid media efforts by maximizing return on investment across multiple platforms.

Key Responsibilities

- Manage a portfolio of ecommerce advertising accounts, with a primary focus on Meta Ads, alongside Google Ads and TikTok Ads.
- Conduct thorough audits of existing client accounts to evaluate historical performance, tracking accuracy, audience segmentation, and creative impact.
- Develop tailored paid media strategies aligned with client products, target demographics, budgets, and business objectives.
- Build, launch, and continuously optimize ad campaigns while ensuring strict adherence to budget pacing.
- Monitor account performance proactively, addressing significant changes in spend, cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates.
- Implement structured testing frameworks to evaluate audiences, offers, campaign structures, and landing pages.
- Analyze performance throughout the ecommerce funnel and gain insights into consumer buying behavior.
- Assess creative performance to identify effective messaging, detect ad fatigue, and collaborate with the in-house creative team to develop new test concepts.
- Independently manage and troubleshoot technical tracking systems, including Meta Pixel, Conversions API (CAPI), Google Ads conversion tracking, and Google Analytics 4 (GA4).
- Quickly diagnose and resolve tracking discrepancies to ensure data accuracy and reliability for informed campaign decisions.

Required Qualifications

- Excellent written and spoken English communication skills are essential.
- Strong quantitative analysis skills with a keen attention to detail.
- Proven experience in managing paid media campaigns, particularly on Meta Ads, Google Ads, and TikTok Ads.
- Ability to work independently within a remote team environment.
- Highly organized with the flexibility to adapt to changing priorities and meet critical deadlines.
- Solid understanding of ecommerce marketing funnels and consumer behavior analytics.
- Technical proficiency in managing tracking tools such as Meta Pixel, CAPI, Google Ads tracking, and GA4.
- Commitment to delivering measurable results and optimizing campaign performance.

Preferred Qualifications and Benefits

- Experience working within an ecommerce advertising agency or similar fast-paced environment is advantageous.
- Familiarity with structured testing methodologies and creative performance analysis.
- Benefits include comprehensive health insurance, mental health care coverage, a grocery stipend, and a professional development fund to support ongoing learning and growth.

This position operates on a US time schedule, from 9:00 AM to 5:00 PM. The monthly salary range is between 250,000 and 350,000 PKR, reflecting the candidate’s experience and expertise.

If you are a results-driven paid media specialist with a passion for ecommerce advertising and a strong command of multiple ad platforms, this opportunity offers a chance to contribute meaningfully to a growing remote team.