Posted Jan 29, 2018
· Develop and manage digital marketing campaigns
· Oversee a social media strategy
· Manage and maintain the organization’s website(s)
· Write and optimize content for the website and social networking accounts such as Facebook and Twitter
· Track and analyses website traffic flow and provide regular internal reports
· Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
· Continually work on the Search Engine Optimization of the website(s)
· Fix any errors or bugs in online content
· Edit and post videos, podcasts and audio content to online sites
· Arrange webinars and webcasts
· Create online banner adverts and oversee pay per click (PPC) ad management
· Write copy for email marketing campaigns
· Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
· Work on printed material to supplement online products
· Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Skills
Job Details
Pak Travels
Pak Travels has been operating as a travel agent since 1968, securing incorporated status as early as 1984. Pak Travels brings a history of operating in the niche sector of UK based travel to Pakistan. Belief in the robustness of this business model has led to Pak travels position as one of the leading ticketing agents for PIAC throughout the UK and Europe.
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