Job Responsibilities:

  • Researching and analyzing the PSW company, its core work, and services
  • Building strong relationships and networks with the print, electronic and mass media outlets
  • Strategizing a plan to increase the outreach of PSW through media campaigns
  • Preparing a comprehensive list of renowned mainstream TV channels/shows for TV appearances/interviews of staff in Karachi and Islamabad. The TV show appearances must be arranged for business, economy, finance, trade, etc. related shows
  • Draft and distribute media advisories, news releases, and other promotional and marketing materials
  • Design and organize media and press events, appearances, interviews, coverage etc. for Pakistan Single Window
  • Organize PR events, seminars, stakeholder engagement sessions, PR strategies, and engagement campaigns including the preparation of press releases, keynote speeches, and promotional material
  • Creating a 6-month editorial calendar of TV appearances and arranging all upcoming coverage schedules according to the calendar
  • Providing advice, guidance, and support on planning and implementing internal and external communication efforts to strengthen national awareness through media
  • Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites, and blogs, for opportunities for PSW
  • Provide effective and timely responses to public information inquiries
  • Development and successful delivery of media and stakeholder engagement plans in accordance with the overarching Communications Policy
  • Ensure that all contacts and actions taken with media representatives are noted and communicated to Pakistan Single Window for approval
  • Support the preparation, production, and efficient distribution of materials to media with PSW Communications & Marketing

Required Skill-Set:

  • Ability to influence, motivate, and collaborate with a diverse media group·      
  • Proven track record of media management and engagement·    
  • Clear understanding of building and strengthening media network

Job Details

Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Department:
Marketing & Communications
Job Location:
Gender:
No Preference
Age:
25 - 40 Years
Minimum Education:
Bachelors
Degree Title:
In Journalism and Mass & Media Communications
Career Level:
Experienced Professional
Experience:
3 Years - 5 Years (Relevant field experience of a minimum of 3-5 years)
Apply Before:
Apr 01, 2023
Posting Date:
Mar 17, 2023

Work Environment

Supervisor’s gender:
Either
Percentage of female coworkers:
20-29%

Pakistan Single Window

Information Technology · 101-200 employees - Karachi

Pakistan Single Window (PSW) is an ICT-based system in Pakistan providing a single window for trade. PSW is a facility that allows parties involved in trade and transport to lodge standardized information and documents at a single-entry point to fulfill all import, export, and transit-related regulatory requirements. If information is electronic, then individual data elements need to be submitted only once. PSW will connect relevant government departments with each other and with economic operators like importers, exporters, customs agents, shipping agents, transporters etc, in Pakistan for efficient management of cross border trade. It will provide the ease and transparency in achieving compliance with relevant regulatory requirements, through an on-line facility, that will intelligently handle the information for each transaction without the need to provide same information more than once or to physically visit such government departments. Pakistan has committed to implement various provisions of World Trade Organization’s (WTO) Trade Facilitation Agreement that includes implementation of a National Single Window (NSW) system before February, 2022. Pakistan also needs PSW implementation to overhaul management of its external trade for reducing time, cost and complexity involved to improve its position in various global rankings on competitiveness and ease of doing business. Guiding vision and mission objectives: VISION: Pakistan will establish a world-class automated hub by 2022, offering services and creating efficiencies, to reduce cross border trade related costs, time and complications for improved trade facilitation and compliance. MISSION: Improve cross-border trader processing by providing centralized ICT based services, simplified processes, effective and reliable automation, harmonized data exchange and risk-based selectivity in enforcement of government’s regulations.

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