Posted Jul 14, 2021 46 views
Job Requirement:
Pakistan Single Window (PSW) is looking for a responsible individual for overseeing communications to the media, preparing articles, press kits, press releases, and other content initiatives. Cultivates and manages relationships with media representatives. This position will require you to promote the brand, service and the bigger narrative/message to the potential audiences through broadcast media, print media and effective public relations. Your goal will be to use effective P.R strategies to nurture fruitful relations with the stakeholders in order to reach target audiences. It is also essential that you are a self-driven individual with experience of working closely with the press, influencers or relevant groups in the brand narrative building.
Responsibilities:
- Prepare outreach strategy for press
- Prepare articles and press releases for the media
- Ensure the company protects and promotes its image in a proper, coordinated, and consistent manner.
- Cultivate and enhance collaborative working relationships within the press and publicity community.
- Manage the flow of news about the organization to the media.
- Gather and disseminate timely information to the press and staff.
- Optimize communication system to enhance the accuracy of communication.
- Create effective communication channels.
- Enhance the effectiveness of the press and publicity function.
- Act as a media liaison on behalf of the company and communicate questions and complaints.
- Develop relationships with national and international press contacts to ensure the company reputation is promoted and to deflect criticism.
- Plan and oversee press events.
- Detect public relations issues as they emerge and address them directly.
- Research and write briefing materials.
- Assemble press kits.
- Compose and edit press releases, company literature, and articles for internal and external use.
- Plan, draft and create a publishing plan for one detailed story on the brand every two weeks to get printed in renowned newspapers
- Other relevant tasks assigned by the team
Qualifications
- Bachelor's degree in Journalism, Media or any relative field
- Minimum 3 to 4 years of experience in Public Relations
- Proficiency in English and Urdu language
Job Details
Pakistan Single Window
Pakistan Single Window (PSW) is an ICT-based system in Pakistan providing a single window for trade. PSW is a facility that allows parties involved in trade and transport to lodge standardized information and documents at a single-entry point to fulfill all import, export, and transit-related regulatory requirements. If information is electronic, then individual data elements need to be submitted only once. PSW will connect relevant government departments with each other and with economic operators like importers, exporters, customs agents, shipping agents, transporters etc, in Pakistan for efficient management of cross border trade. It will provide the ease and transparency in achieving compliance with relevant regulatory requirements, through an on-line facility, that will intelligently handle the information for each transaction without the need to provide same information more than once or to physically visit such government departments. Pakistan has committed to implement various provisions of World Trade Organization’s (WTO) Trade Facilitation Agreement that includes implementation of a National Single Window (NSW) system before February, 2022. Pakistan also needs PSW implementation to overhaul management of its external trade for reducing time, cost and complexity involved to improve its position in various global rankings on competitiveness and ease of doing business. Guiding vision and mission objectives: VISION: Pakistan will establish a world-class automated hub by 2022, offering services and creating efficiencies, to reduce cross border trade related costs, time and complications for improved trade facilitation and compliance. MISSION: Improve cross-border trader processing by providing centralized ICT based services, simplified processes, effective and reliable automation, harmonized data exchange and risk-based selectivity in enforcement of government’s regulations.
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