We are seeking a motivated Business Development Representative to support the sales efforts of a healthcare client specializing in products for hospitals, infusion clinics, and healthcare distributors. This role is well-suited for someone who thrives on independently sourcing leads from the ground up, managing follow-ups proactively, and driving engagement without constant oversight. Success will be measured by the number of qualified leads generated, meetings scheduled, and product samples sent to prospects ready for evaluation.
Key Responsibilities
- Lead Research and Prospecting: Identify potential leads aligned with the client’s ideal customer profile, including hospitals, infusion clinics, VA hospitals, and healthcare distributors. Begin by targeting customers of competitors. Conduct thorough research on each prospect, including their organization, decision-makers, and specific needs. Build and maintain prospect lists manually using resources such as LinkedIn, company websites, and industry directories.
- Outreach: Develop and send personalized email sequences using HubSpot Sequences. Conduct cold calls to engage prospects and follow up consistently via email and phone until a response is received or the lead is closed.
- Lead Qualification: Evaluate leads based on the client’s qualification criteria. Conduct brief discovery calls to understand prospects’ challenges, needs, and suitability for the product.
- Booking Meetings: Schedule calls between qualified leads and the Sales Manager or Account Executive. Coordinate the delivery of product samples to prospects who are ready to evaluate the offering.
- Pipeline and CRM Management: Accurately log all leads, calls, emails, and status updates in HubSpot. Maintain a clean and up-to-date sales pipeline to ensure efficient tracking and follow-up.
Required Qualifications
- Minimum of 2 years’ experience as a Business Development Representative or Sales Development Representative in a B2B setting, preferably within the healthcare industry.
- Proficiency with HubSpot CRM and HubSpot Sequences is essential.
- Demonstrated success with cold calling and outbound email campaigns.
- Strong ability to manually research and identify leads without relying on lead database tools such as ZoomInfo or Apollo.
- Familiarity with Google Voice or similar calling tools is advantageous.
Skills and Personal Attributes
- Excellent written and verbal communication skills in English.
- High attention to detail and strong organizational skills.
- Ability to prioritize tasks effectively and work independently with minimal supervision.
- Confidence in phone conversations and resilience in handling rejection.
This role offers the opportunity to contribute directly to the growth of a healthcare-focused company by generating meaningful sales opportunities through diligent research and persistent outreach. If you are self-driven, detail-oriented, and experienced in B2B business development, this position provides a rewarding environment to apply and expand your skills.