Partnerships & Alliances Executive

We are seeking a dynamic professional to join our team responsible for expanding and managing brand partnerships within the Enaam.pk ecosystem. This role involves identifying and securing new brands, retailers, and corporate partners, while also coordinating their participation in various marketing campaigns and promotional activities. The ideal candidate will work closely with multiple internal teams to ensure smooth execution of co-branded promotions and activations, while maintaining strong, long-term relationships with existing partners to maximize engagement and return on investment.

Key Responsibilities

Brand Onboarding & Acquisition: Identify potential external brands, retailers, and corporate partners. Pitch and secure their participation in the Enaam.pk platform and collaborative marketing initiatives.

Campaign & Lucky Draw Integration: Coordinate brand involvement in mall-wide promotional campaigns, sponsored lucky draws, seasonal festivals, and on-site experiential activations to enhance brand visibility and customer engagement.

Alliances & Relationship Management: Develop and maintain robust, long-term relationships with tenant partners and brand collaborators. Focus on maximizing their campaign visibility, engagement, and overall ROI.

Cross-Functional Execution: Collaborate closely with marketing, operations, and digital teams to ensure seamless delivery of co-branded promotions, digital advertising placements, and physical floor activations.

Pitching & Presentation: Create compelling commercial proposals, pitch decks, and partnership packages tailored to prospective brands and sponsors to secure new collaborations.

Negotiation & Deal Closing: Lead negotiations on partnership terms, deliverables, sponsorship values, and promotional space agreements to finalize mutually beneficial deals.

Performance Tracking: Monitor and report on campaign participation metrics, foot traffic conversion rates, and partner satisfaction to evaluate alliance performance and identify improvement opportunities.

Required Qualifications

Education: Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.

Experience: 1 to 3 years of demonstrated experience in brand management, strategic partnerships, agency account management, or B2B business development. Experience within retail, mall environments, or advertising agencies is highly desirable.

Core Competencies: Strong networking and pitching skills, excellent client relationship management, a creative approach to co-marketing, and a high-energy, results-driven execution style.

Preferred Qualifications and Benefits

While specific benefits are not detailed, this role offers the opportunity to work in a vibrant, in-person environment where collaboration across multiple teams is encouraged. The position provides a platform to develop strategic partnerships and gain exposure to diverse marketing campaigns in a fast-paced retail ecosystem.

Compensation: Starting from Rs1.00 per month.

Work Location: This is an in-person role requiring presence at the designated workplace.

This position is ideal for a motivated individual looking to grow their career in brand partnerships and marketing within a dynamic and evolving retail platform.