NumNumm is Pakistan’s pioneering direct-to-consumer kids’ nutrition brand, specializing in organic, wholesome, ready-to-eat chilled meals tailored for growing children. Our products feature organic poultry, grass-fed beef undercut, fresh produce, and contain no chemical preservatives or added sugars. We utilize Modified Atmosphere Packaging (MAP) technology to ensure freshness and quality. We are currently looking for a knowledgeable and respected Pediatrician to join our team as Chief Medical Advisor & Brand Ambassador. This unique role combines clinical oversight with public engagement, allowing you to influence both product development and parental education in childhood nutrition.
Key Responsibilities
- Clinical Recipe Vetting & SKU Audit: Review and approve all meal formulations across different age groups (1–3 years, 2–6 years, and 7–12 years), ensuring age-appropriate macro and micronutrient balance, low sodium levels, and adherence to clean-label standards.
- Nutritional & Allergen Validation: Confirm that all products meet global pediatric standards regarding nutrient ratios, protein content, sodium limits, absence of added sugars, and allergen safety.
- Brand Ambassador & Media Engagement: Represent NumNumm as the trusted medical authority in brand films, educational video reels, Q&A sessions, and marketing campaigns to raise awareness about childhood nutrition, gut health, and early development.
- Parental Education & Content Development: Collaborate on creating evidence-based educational materials covering topics such as picky eating, hidden vegetable nutrition, toddler growth monitoring, and childhood metabolic health.
- Quality & Sourcing Audit Review: Examine periodic ingredient laboratory reports (Certificates of Analysis) to ensure all products maintain 100% clean-label, chemical-free, and preservative-free standards.
Required Qualifications
- Medical Credentials: MBBS degree with FCPS, Diploma in Child Health (DCH), or MD in Pediatrics from a recognized institution.
- Clinical Experience: Active pediatric practice or clinical background with a strong focus on pediatric nutrition, gut health, and early childhood development.
- Communication Skills: Excellent verbal communication abilities in both English and Urdu, with a natural, authoritative, and warm presence on camera.
- Location: Based in Karachi to participate in video shoots, tasting panels, and strategic meetings.
- Modern Healthcare Mindset: Passion for preventative healthcare, clean-label food systems, and innovative direct-to-consumer health solutions.
Preferred Qualifications and Benefits
- Retainer & Equity: Competitive monthly retainer with long-term equity options to align your strategic contributions with company growth.
- Brand Visibility: Opportunity to become a prominent voice in pediatric nutrition across South Asia through extensive media exposure.
- Flexible Engagement: Part-time role designed to complement your existing clinical or hospital commitments.
- Innovation Leadership: Play a key role in pioneering Pakistan’s first clinical-grade kids’ meal subscription brand, shaping the future of childhood nutrition.
If you are a forward-thinking pediatrician passionate about advancing childhood nutrition and health in Pakistan, this role offers a unique platform to make a meaningful impact both clinically and publicly.