Performace Marketing lead & Executive

We are looking for a results-oriented Performance Marketing Lead & Executive to join our Outsourcing Unit based in Karachi, Pakistan. This on-site role involves managing and optimizing digital marketing campaigns to generate qualified leads and support overall business growth. The ideal candidate will have hands-on experience in paid advertising, campaign strategy, audience targeting, and data-driven decision-making, with a focus on delivering measurable results.

Key Responsibilities

Performance Marketing & Campaign Management:
Plan, launch, and oversee paid marketing campaigns across platforms including Google Ads, Meta Ads, and LinkedIn Ads. Develop campaign strategies that align with business goals, target audiences, and lead generation objectives. Continuously identify and refine target audiences based on industry trends, demographics, and campaign performance.

Lead Generation & Customer Acquisition:
Design and execute digital campaigns aimed at generating qualified leads for the company’s services. Optimize landing pages, forms, advertisements, and calls to action to maximize lead conversion rates and improve overall campaign effectiveness.

Campaign Optimization & Performance Analysis:
Monitor key performance indicators such as cost per lead, conversion rate, click-through rate, customer acquisition cost, and return on ad spend. Conduct A/B testing on ad creatives, copy, audience segments, and campaign settings to identify the most effective marketing approaches.

Digital Advertising & Creative Coordination:
Develop and review advertising copy, headlines, and calls to action that align with campaign goals. Collaborate closely with designers and content teams to produce compelling advertising creatives and marketing assets that enhance campaign performance.

Required Qualifications

- Bachelor’s degree in Business Administration, Marketing, or a related field is preferred.
- 3 to 5 years of experience in performance marketing, digital marketing, or online lead generation.
- Proven experience managing websites, digital campaigns, and generating online enquiries.
- Proficiency with Google Ads, Meta Ads, Google Analytics, SEO, and campaign tracking tools.
- Experience in developing digital marketing content and coordinating with creative teams.
- Strong analytical, communication, and project management skills.

Preferred Qualifications and Benefits

- Understanding of the US market and customer targeting is highly desirable.
- Opportunity to make a direct impact on business growth through data-driven marketing strategies.
- Gain valuable international market exposure by managing digital campaigns targeting global audiences.
- Competitive monthly salary ranging from Rs150,000 to Rs250,000.
- This is an on-site position requiring availability for the 7:00 PM to 4:00 AM shift at the designated Karachi location.

This role offers a unique chance to lead performance marketing efforts within a dynamic outsourcing environment, contributing significantly to lead generation and customer acquisition while expanding your expertise in international digital marketing.