Performance Creative Strategist (UGC & Direct Response)

We are seeking a Performance Creative Strategist specializing in UGC and direct response to join our team full-time. In this role, you will transform AI-generated script drafts into polished, high-converting Meta ad creatives that drive scalable customer acquisition for client brands. Your strategic insight will guide creative concepts, refine messaging, and help prioritize ideas worth pursuing. You will play a pivotal role in developing performance creative for Facebook and Instagram ads while continuously enhancing our AI-assisted creative process to deliver winning campaigns more efficiently and consistently.

Key Responsibilities

Creative Strategy & Decision-Making
Develop and assess creative concepts specifically for Meta ads across Facebook and Instagram. Evaluate AI-generated hooks, angles, and scripts to determine which ideas have the most potential. Make final decisions on creative direction, messaging, and scripts. Refine creative angles using audience psychology, product positioning, competitive research, and performance data. Collaborate closely with the editing team to ensure strategic intent and messaging are effectively translated into compelling finished ads.

Script Refinement & Copywriting
Transform AI-drafted scripts from our Claude-based system into polished, sellable Meta ad scripts. Apply direct-to-consumer copywriting principles to enhance hooks, pacing, messaging, and calls to action. Ensure scripts are clear, compelling, compliant, and optimized for paid social performance. Adapt messaging to suit different audiences, creative concepts, and campaign goals.

AI-Assisted Creative System
Take ownership of refining and upgrading our Claude skill setup, including prompts, workflows, and creative skills. Identify recurring gaps or weaknesses in AI-generated content and implement improvements. Translate learnings from both successful and unsuccessful creative efforts into enhancements for our AI-assisted process. Help build a smarter, faster, and more consistent creative system over time.

Research & Strategy
Conduct in-depth research on client companies, products, target audiences, and markets to inform creative decisions. Perform competitor and Meta ad research to uncover opportunities, trends, and unique angles. Stay up to date on messaging, customer psychology, and industry trends within client verticals such as GLP-1, TRT, ED, hair loss, HRT/menopause, and mental health. Use research insights proactively to shape—not just validate—creative concepts and scripts.

Required Qualifications
- 3-5 years of experience writing and developing short-form video scripts and ad creative for Meta paid campaigns (Facebook and Instagram).
- Proven hands-on direct-to-consumer (DTC) copywriting expertise.
- Strong creative judgment with the ability to evaluate ideas, identify winning angles, and confidently make creative recommendations.
- Excellent research skills to analyze companies, products, audiences, and competitive landscapes for informed creative direction.
- Comfortable integrating AI tools such as Claude into the creative workflow.
- Ability to balance performance-driven creativity with compliance requirements, especially in regulated or sensitive categories.

Preferred Qualifications
- Experience in telehealth or medical DTC copywriting.
- Background in direct-response Meta advertising and performance creative testing.
- Experience building or refining AI prompt systems and skills for creative work.

What You’ll Bring to the Team
You possess strong creative and strategic instincts for what makes a Meta ad successful and have the confidence to push back on weaker ideas. Your performance-driven copywriting turns concepts into compelling, conversion-focused messaging that captures attention and drives action while maintaining compliance. You take full ownership of creative quality and continuously improve AI-assisted processes, workflows, and systems to elevate overall output.

Schedule & Location
This is a fully remote position with working hours from 10 AM to 7 PM US Pacific Time.