Performance & Digital Marketing Specialist

Go Mobit is seeking a skilled and results-oriented Performance & Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a strong grasp of digital advertising and a passion for working with data to drive campaign success. If you excel at transforming campaign insights into actionable improvements and enjoy optimizing digital marketing efforts, this role offers an excellent opportunity to contribute to our growth.

Key Responsibilities

- Plan, execute, and optimize advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and other relevant digital channels.
- Develop platform-specific strategies that align with overall marketing objectives and target audience profiles.
- Monitor campaign performance closely, identifying opportunities to enhance reach, engagement, conversions, and return on ad spend (ROAS).
- Manage advertising budgets efficiently, optimizing targeting, creative assets, bidding strategies, and conversion rates to maximize impact.
- Analyze campaign data rigorously, conduct A/B testing, and translate insights into clear, actionable recommendations for continuous improvement.
- Stay informed about the latest trends, tools, and best practices in digital marketing and advertising to ensure campaigns remain competitive and effective.

Required Qualifications

- A minimum of 3 years of relevant experience in performance and digital marketing roles.
- Proven hands-on experience managing paid advertising campaigns across multiple digital platforms.
- Strong analytical skills with the ability to identify performance gaps and implement effective solutions.
- Solid understanding of campaign tracking, conversion metrics, audience segmentation, and performance reporting.
- A proactive and detail-oriented approach, with a strong sense of ownership over campaign outcomes and a commitment to ongoing optimization.

Preferred Qualifications and Benefits

While not explicitly listed, candidates who demonstrate a passion for continuous learning and adaptability to evolving digital marketing landscapes will thrive in this role. Go Mobit offers a collaborative environment where innovation and data-driven decision-making are valued.

If you are interested in joining our team and contributing to impactful digital marketing campaigns, we encourage you to apply by submitting your CV with the subject line "Performance & Digital Marketing Specialist." We look forward to exploring how your skills and experience can help drive Go Mobit's success.