Performance & Digital Marketing Specialist

Go Mobit is seeking a talented and results-oriented Performance & Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a strong grasp of digital advertising and a passion for working with data to optimize campaign outcomes. If you excel at transforming campaign insights into actionable strategies that drive meaningful improvements, this role offers an exciting opportunity to contribute to our marketing success.

Key Responsibilities
- Plan, execute, and optimize advertising campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and other relevant digital channels.
- Develop tailored strategies for each platform that align with overall marketing objectives and target audience profiles.
- Monitor campaign performance closely, identifying opportunities to enhance reach, engagement, conversions, and return on ad spend (ROAS).
- Manage advertising budgets efficiently, optimizing targeting, creative assets, bidding strategies, and conversion rates to maximize impact.
- Analyze campaign data rigorously, conduct A/B testing, and translate findings into actionable recommendations for continuous improvement.
- Stay informed about the latest trends, tools, and best practices in digital marketing and advertising to maintain a competitive edge.

Required Qualifications
- Minimum of 3 years of relevant experience in performance and digital marketing roles.
- Proven hands-on experience managing paid advertising campaigns across multiple digital platforms.
- Strong analytical skills with the ability to identify performance gaps and implement effective solutions.
- Solid understanding of campaign tracking, conversion metrics, audience segmentation, and performance reporting.
- A proactive and detail-oriented approach, with a strong sense of ownership over campaign performance and a commitment to ongoing optimization.

Go Mobit values professionals who are passionate about digital marketing and eager to drive measurable results. If you meet these qualifications and are ready to take on a challenging role in a fast-paced environment, we encourage you to apply. We look forward to welcoming a dedicated Performance & Digital Marketing Specialist to our team.