Performance Management Specialist

Mirchawala's Hub of Accountancy

Karachi , Pakistan

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Mirchawala’s Hub of Accountancy is seeking a skilled Performance Marketing Specialist to join their team in Karachi on a full-time, on-site basis. The ideal candidate will be responsible for driving digital growth through strategic planning, execution, and optimization of paid advertising campaigns across multiple platforms. This role requires a data-driven marketer with a strong focus on measurable results, who can manage the entire marketing funnel from lead generation to conversion and enrollment.

Key Responsibilities

- Plan, execute, and optimize paid campaigns across Meta, Google Ads (PPC), TikTok, LinkedIn, and Snapchat.
- Build and manage end-to-end marketing funnels, ensuring smooth progression from lead generation through to conversion and enrollment.
- Track and report on campaign performance metrics including leads, sales, conversion rates, cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).
- Implement conversion tracking using tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), pixels, and platform-specific tracking systems.
- Analyze funnel performance to identify drop-off points and optimize campaigns to improve overall results.
- Manage advertising budgets effectively, conduct A/B testing, and maintain performance dashboards for ongoing campaign monitoring.

Required Qualifications

- 3 to 5 years of hands-on experience in performance marketing and paid advertising.
- Proven expertise in managing campaigns via Meta Ads Manager and Google Ads (Search/PPC).
- Practical experience with TikTok, LinkedIn, and Snapchat advertising platforms.
- Strong skills in funnel analytics, end-to-end reporting, conversion tracking, and attribution modeling.
- Proficiency in GA4, Google Tag Manager, and reporting tools such as Looker Studio.
- A data-driven mindset with a strong focus on measurable growth and return on investment (ROI).

Mirchawala’s Hub of Accountancy offers an exciting opportunity to contribute to the digital growth and student enrollment efforts of a reputable educational institution. If you are passionate about performance marketing and eager to make an impact, this role provides the platform to apply your expertise in a dynamic environment.