Performance Marketer Ads Expert

A leading Australian fintech firm is seeking a skilled Performance Marketer Ads Expert to join their team onsite in Lahore. The successful candidate will be responsible for planning, launching, and scaling paid advertising campaigns across Google, Meta (Facebook and Instagram), and TikTok platforms. The primary goal is to drive leads, increase registrations for business transformation workshops, mentoring programs, and app subscriptions, while optimizing cost per result. This role requires a data-driven marketer who can manage budgets effectively and deliver measurable campaign outcomes.

Key Responsibilities

- Plan and execute Google Ads campaigns including Search, Performance Max, YouTube, and Display networks.
- Manage Meta Ads on Facebook and Instagram, utilizing lead forms, retargeting strategies, and lookalike audiences.
- Develop and run TikTok Ads campaigns, including Spark Ads and lead generation initiatives.
- Set up and maintain tracking systems such as Google Tag Manager, GA4, Meta Pixel, Conversions API, and TikTok Pixel to ensure accurate performance measurement.
- Conduct A/B testing on creatives, hooks, audiences, and landing pages; collaborate with design and video teams to optimize content.
- Oversee daily budget allocations and monitor key performance indicators like ROAS, cost per lead, and cost per registration.
- Provide daily morning plans and evening summaries of completed tasks, along with comprehensive weekly performance reports.

Required Qualifications

- Minimum of 3 years of hands-on experience managing Google, Meta, and TikTok advertising campaigns.
- Demonstrated success in lead generation, event registrations, online courses, coaching, or mentoring programs, supported by case studies.
- Proficient in pixel implementation, conversion tracking, and analytics setup.
- Experience managing monthly advertising budgets of USD 3,000 or more.
- Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
- Excellent written English communication skills.
- Experience targeting audiences in Australia, UAE, and other international markets is advantageous.

Preferred Qualifications and Benefits

- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
- Proven expertise in optimizing campaigns based on cost per lead (CPL), return on ad spend (ROAS), and conversion performance metrics.
- Ability to provide detailed case studies demonstrating campaign effectiveness.
- Work location is Johar Town, Lahore, with working hours from 10:00 AM to 7:00 PM PKT.
- Competitive tax-free salary package along with additional benefits.

This opportunity is offered through HR Ways, an award-winning technical recruitment firm specializing in connecting IT talent with top software houses and product companies worldwide. HR Ways partners with over 300 employers globally, including leading SaaS companies and innovative startups, with operations spanning Dubai, Canada, the US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and beyond.