Performance Marketer (Evening Shift)

Digital Auxilius is looking for a skilled Performance Marketer to join their onsite team in Karachi. This full-time role operates Monday to Friday, totaling 40 hours per week. The ideal candidate will have extensive experience in managing and scaling paid advertising campaigns across platforms such as Facebook Ads, Google Ads, LinkedIn Ads, and X (Twitter). This position demands a strong blend of analytical skills and creative strategy to maximize return on investment (ROI), generate quality leads, and deliver measurable business results. Experience with conversion optimization, retargeting campaigns, marketing automation, and reporting dashboards will be highly valued.

Key Responsibilities:
- Plan, execute, and optimize paid marketing campaigns across Facebook, Google, LinkedIn, and Twitter.
- Develop strategies aimed at maximizing ROI, reducing customer acquisition cost (CAC), and increasing lead generation.
- Monitor and analyze campaign key performance indicators (KPIs) including CTR, CPC, CPA, ROAS, and conversion rates.
- Conduct A/B testing on creatives, target audiences, and landing pages to improve campaign performance.
- Collaborate closely with content and design teams to ensure ads align with brand messaging.
- Implement retargeting strategies to nurture leads and enhance funnel efficiency.
- Stay informed about industry trends, platform updates, and competitor activities.
- Manage budget allocation and bidding strategies to optimize cost efficiency.
- Support email marketing and automation campaigns to drive customer nurturing and retention.
- Create and maintain detailed performance reports on a weekly, monthly, and quarterly basis.
- Build dashboards and automated reporting systems using tools such as Google Data Studio, Looker, Power BI, or Excel.
- Present actionable insights and recommendations to management and stakeholders.

Required Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3 to 5 years of hands-on experience in performance marketing and paid campaign management.
- Proven track record of scaling campaigns with measurable improvements in ROI.
- Proficiency with tools like Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and other tracking platforms.
- Strong understanding of conversion tracking, pixels, attribution models, and reporting dashboards.
- Analytical mindset with the ability to translate data into actionable insights.
- Self-motivated with excellent project management and coordination skills.

Preferred Qualifications and Benefits:
- Experience with marketing automation tools such as HubSpot, Mailchimp, or Brevo.
- Basic knowledge of SEO and SEM to complement paid marketing efforts.
- Familiarity with influencer and affiliate marketing strategies.

The company offers a competitive salary package along with several benefits including in-house lunch, project bonuses, and portfolio-enhancing opportunities. Performance-based incentives and an Employee of the Month bonus are also part of the rewards. Additional perks include a fuel allowance, comprehensive medical insurance covering the employee, spouse, and children, Employee Old Age Benefit Institution (EOBI) coverage, and a five-day workweek.

This role is ideal for a results-driven marketer eager to contribute to a dynamic team and grow within a fast-paced digital marketing environment.