Performance Marketer (Evening Shift)

Digital Auxilius is looking for a skilled Performance Marketer to join their onsite team in Karachi. This full-time role involves managing and scaling paid advertising campaigns across platforms such as Facebook Ads, Google Ads, LinkedIn Ads, and X (Twitter). The ideal candidate will have a strong blend of analytical skills and creative strategy to drive lead generation, optimize conversion rates, and maximize return on investment (ROI). Experience with conversion optimization, retargeting, marketing automation, and reporting dashboards is highly valued. The position follows a Monday to Friday schedule, totaling 40 hours per week.

Key Responsibilities:
- Plan, execute, and optimize paid marketing campaigns across Facebook, Google, LinkedIn, and Twitter.
- Develop strategies to maximize ROI, reduce customer acquisition cost (CAC), and increase lead generation.
- Monitor and analyze campaign key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates.
- Conduct A/B testing on creatives, audience segments, and landing pages to improve campaign performance.
- Collaborate with content and design teams to ensure ads align with brand messaging.
- Implement retargeting strategies to nurture leads and improve funnel efficiency.
- Stay informed about industry trends, platform updates, and competitor activities.
- Manage budget allocation and bid strategies to maintain cost efficiency.
- Support email marketing and automation campaigns aimed at lead nurturing and customer retention.
- Create and maintain detailed performance reports on a weekly, monthly, and quarterly basis.
- Build dashboards and automated reporting systems using tools like Google Data Studio, Looker, Power BI, or Excel.
- Present actionable insights and recommendations to management and stakeholders.

Required Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3 to 5 years of hands-on experience in performance marketing and paid campaign management.
- Proven track record of scaling campaigns with measurable improvements in ROI.
- Proficiency in tools such as Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and other tracking platforms.
- Strong understanding of conversion tracking, pixels, attribution models, and reporting dashboards.
- Analytical mindset with the ability to translate data into actionable marketing insights.
- Self-starter with excellent project management and coordination skills.

Preferred Qualifications and Benefits:
- Experience with marketing automation platforms like HubSpot, Mailchimp, or Brevo.
- Basic knowledge of SEO and SEM to complement paid marketing efforts.
- Familiarity with influencer and affiliate marketing strategies.

The company offers a market-competitive salary along with several perks, including in-house lunch, project bonuses, and performance-based incentives such as Employee of the Month awards. Additional benefits include a fuel allowance, comprehensive medical insurance covering the employee, spouse, and children, Employee Old Age Benefit Institution (EOBI) coverage, and a five-day workweek.

This role is ideal for a motivated marketer who thrives in a results-driven environment and is eager to contribute to a growing organization through data-driven advertising strategies.