Performance Marketer (Evening Shift)

Digital Auxilius is looking for a skilled Performance Marketer with 3 to 5 years of experience in managing, optimizing, and scaling paid advertising campaigns. The ideal candidate will have strong expertise in Meta Ads Manager (Facebook Ads) and Google Ads, along with experience in LinkedIn Ads and X (Twitter) Ads. This role demands a data-driven professional capable of maximizing Return on Ad Spend (ROAS), improving ROI, reducing Customer Acquisition Cost (CAC), and delivering measurable business outcomes. Practical knowledge of conversion tracking, pixel implementation, campaign optimization, retargeting, attribution modeling, and performance reporting dashboards is highly valued.

Key Responsibilities:
- Plan, execute, manage, and optimize paid advertising campaigns across Meta Ads Manager, Google Ads, LinkedIn Ads, and X (Twitter) Ads.
- Develop performance marketing strategies to maximize ROI and ROAS, reduce CAC, and increase qualified lead generation.
- Monitor and analyze campaign KPIs such as CTR, CPC, CPA, ROAS, ROI, CAC, and conversion rates.
- Conduct A/B testing on ad creatives, copy, audiences, bidding strategies, and landing pages to enhance campaign effectiveness.
- Manage advertising budgets, audience targeting, bid strategies, and budget allocation to ensure cost efficiency and profitability.
- Implement and monitor conversion tracking, pixels, and event tracking for accurate campaign measurement.
- Develop and execute retargeting and remarketing campaigns to re-engage audiences and boost conversions.
- Apply conversion rate optimization (CRO) techniques to improve landing page performance and marketing funnel efficiency.
- Utilize Google Analytics and other analytics tools to assess campaign performance, user behavior, attribution, and conversion data.
- Build and maintain performance reporting dashboards using Google Data Studio (Looker Studio), Power BI, and Excel.
- Prepare detailed weekly, monthly, and quarterly performance reports with actionable insights for management and stakeholders.
- Support marketing automation, email marketing, lead nurturing, and retention initiatives using platforms like HubSpot, Mailchimp, and Brevo.
- Collaborate with content and design teams to create compelling ad creatives aligned with campaign goals and brand messaging.
- Monitor industry trends, competitor activities, and platform updates to identify new growth opportunities.
- Identify opportunities to scale successful campaigns while maintaining or improving ROAS, ROI, and customer acquisition efficiency.

Required Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3 to 5 years of hands-on experience in performance marketing, paid advertising, digital marketing, or PPC campaign management.
- Strong practical expertise in Meta Ads Manager and Google Ads, including campaign setup, optimization, budget management, and performance analysis.
- Experience managing paid campaigns across multiple platforms, including LinkedIn Ads and X (Twitter) Ads.
- Proven ability to scale advertising campaigns and deliver measurable improvements in ROAS, ROI, lead generation, or conversion rates.
- Solid understanding of campaign performance metrics such as CTR, CPC, CPA, ROAS, ROI, CAC, and conversion rates.
- Practical knowledge of conversion tracking, pixel implementation, event tracking, and attribution models.
- Experience with retargeting, audience segmentation, A/B testing, bid strategies, and budget allocation.
- Proficiency in Google Analytics and performance reporting tools like Google Data Studio, Power BI, or Excel.
- Strong analytical and problem-solving skills with the ability to interpret data and translate insights into actionable strategies.
- Self-motivated with excellent project management, communication, and coordination skills.
- Ability to independently manage campaigns, prioritize tasks, and make data-driven optimization decisions.

Preferred Qualifications and Benefits:
- Experience with marketing automation and email marketing platforms such as HubSpot, Mailchimp, and Brevo.
- Knowledge of SEO/SEM fundamentals to complement paid advertising strategies.
- Familiarity with advanced conversion rate optimization (CRO), attribution modeling, and multi-channel campaign measurement.
- Experience in influencer marketing, affiliate marketing, and growth marketing strategies.
- Ability to develop automated reporting dashboards and streamline marketing analytics workflows.

Perks and Benefits:
- Competitive market salary.
- In-house lunch provided.
- Project bonuses and opportunities to enhance professional portfolio.
- Performance-based incentives and Employee of the Month bonuses.
- Fuel allowance.
- Comprehensive medical insurance covering employee, spouse, and children.
- Employee Old-Age Benefits Institution (EOBI) coverage.
- Five-day workweek (Monday to Friday, 40 hours per week).

This is an onsite position based in Karachi, offering a dynamic environment for a performance-driven marketer to thrive and contribute to business growth.