Performance Marketer (Evening Shift)

Digital Auxilius is looking for a skilled Performance Marketer to join their team onsite in Karachi. This full-time position requires managing and scaling paid advertising campaigns across platforms such as Facebook Ads, Google Ads, LinkedIn Ads, and X (Twitter). The ideal candidate will have a strong analytical mindset combined with creative strategy skills to maximize return on investment (ROI), generate quality leads, and deliver measurable business results. Experience with conversion optimization, retargeting campaigns, marketing automation, and reporting dashboards will be highly valued.

Key Responsibilities:
- Plan, execute, and optimize paid marketing campaigns on Facebook, Google, LinkedIn, and Twitter.
- Develop strategies focused on maximizing ROI, reducing customer acquisition cost (CAC), and increasing lead generation.
- Monitor and analyze campaign key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rates.
- Conduct A/B testing on creatives, audience segments, and landing pages to improve campaign performance.
- Collaborate closely with content and design teams to ensure ads align with brand messaging.
- Implement retargeting strategies to nurture leads and enhance funnel efficiency.
- Stay informed about industry trends, platform updates, and competitor activities.
- Manage budget allocation and bidding strategies to maintain cost efficiency.
- Support email marketing and automation campaigns aimed at lead nurturing and customer retention.
- Create and maintain detailed performance reports on a weekly, monthly, and quarterly basis.
- Build dashboards and automated reporting systems using tools like Google Data Studio, Looker, Power BI, or Excel.
- Present actionable insights and recommendations to management and stakeholders.

Required Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3 to 5 years of hands-on experience in performance marketing and managing paid campaigns.
- Proven ability to scale campaigns with measurable improvements in ROI.
- Proficiency in tools such as Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and other tracking platforms.
- Strong understanding of conversion tracking, pixels, attribution models, and reporting dashboards.
- Analytical mindset with the ability to translate complex data into actionable business insights.
- Self-motivated with excellent project management and coordination skills.

Preferred Qualifications and Benefits:
- Experience with marketing automation tools like HubSpot, Mailchimp, or Brevo.
- Basic knowledge of SEO and SEM to complement paid marketing efforts.
- Familiarity with influencer and affiliate marketing strategies.

The company offers a competitive salary along with several benefits, including in-house lunch, project bonuses, and portfolio-enhancing opportunities. Performance-based incentives and an Employee of the Month bonus are also provided. Additional perks include a fuel allowance, comprehensive medical insurance covering the employee, spouse, and children, Employee Old Age Benefit Institution (EOBI) coverage, and a standard five-day workweek (Monday to Friday).

This role is ideal for a results-driven marketer looking to contribute to a dynamic team while advancing their career in a supportive environment.