Performance Marketer

CCRIPT is seeking a dynamic Creative Strategist & Performance Marketer who can manage the entire advertising process from scriptwriting to campaign scaling, leveraging AI tools to maximize results. This role requires a versatile individual capable of crafting compelling ad scripts, producing creative assets, launching campaigns, analyzing performance data, and optimizing for growth across multiple platforms.

Key Responsibilities

Scriptwriting: Develop high-converting ad scripts on a weekly basis using AI-powered tools such as ChatGPT and Copy.ai, ensuring compliance with Meta, TikTok, and Google advertising policies.

Creative Production: Produce and deliver 5 to 10 static and video ads weekly using software including Premiere Pro, Photoshop, CapCut, Higgsfield, Midjourney, and AdCreative.ai.

Research: Monitor competitor advertisements, identify winning hooks, and analyze top-performing offers through platforms like Meta Ad Library, Foreplay, and TikTok Creative Center.

Campaign Management: Launch, manage, and optimize advertising campaigns across Meta, TikTok, and Google Ads platforms.

Data Analysis: Track key performance indicators such as ROAS, CPA, CTR, and hook rate using tools like Google Analytics, Triple Whale, and Revealbot/Birch. Make data-driven decisions to discontinue underperforming ads and scale successful ones.

Required Qualifications

- Proven hands-on experience in creative strategy or paid advertising.
- Strong copywriting skills with the ability to craft engaging hooks, angles, and concepts.
- Proficiency in static and video editing.
- Comfortable using AI tools for both copywriting and creative production.
- Deep understanding of Meta, TikTok, and Google Ads platforms.
- Ability to interpret data and translate insights into creative decisions.
- Familiarity with advertising policies and platform compliance requirements.
- Excellent research skills to stay ahead of market trends and competitor activity.
- Discipline to consistently meet weekly production targets.
- Ownership mentality with a proactive approach to testing, troubleshooting, and rapid iteration.

Preferred Qualifications and Benefits

- Experience in AI-driven video and image production tools such as Higgsfield and Midjourney.
- Background in e-commerce, direct response marketing, or lead generation.
- Knowledge of landing pages, sales funnels, and conversion rate optimization (CRO).
- Experience with A/B testing of hooks, offers, and audience segments.
- Familiarity with analytics and automation platforms like Triple Whale, Revealbot, and Birch.
- Previous work experience in a fast-paced agency environment.

If you excel at bridging creative innovation with performance marketing and thrive in an AI-powered workflow, this opportunity at CCRIPT offers a chance to lead end-to-end campaigns and drive measurable growth.