Performance Marketer

We are seeking a results-oriented Performance Marketer with a strong background in real estate to drive high-quality off-plan property leads through paid media channels. This role involves full ownership of campaigns, including strategy development, creative testing, optimization, and performance reporting. The ideal candidate will have extensive experience managing digital advertising platforms and a proven ability to deliver measurable results in lead generation for real estate projects.

Key Responsibilities

- Plan, launch, and scale lead generation campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok Ads platforms.
- Generate qualified leads specifically for off-plan property launches and ongoing real estate developments.
- Manage advertising budgets effectively, optimizing for cost per lead (CPL), lead quality, and cost per qualified lead.
- Develop and test target audiences, ad creatives, landing pages, and lead capture forms to maximize campaign performance.
- Set up and maintain tracking systems including Pixel, Conversions API, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Collaborate closely with the sales team to enhance lead quality and ensure feedback is incorporated into campaign adjustments.
- Provide weekly performance reports with clear insights and actionable recommendations for continuous improvement.

Required Qualifications

- Minimum of 5 years of hands-on experience in performance marketing, with a strong focus on digital paid media.
- Demonstrated expertise in the real estate sector, particularly in generating leads for off-plan property projects.
- Proficient in managing campaigns using Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager.
- Proven track record of handling significant advertising budgets while achieving measurable outcomes.
- In-depth understanding of tracking technologies, attribution models, and CRM lead flow processes.
- Willingness to work a Tuesday through Sunday schedule, with Monday as the designated day off.

Preferred Qualifications and Benefits

- Experience working with real estate CRM systems, such as Bitrix24, is highly desirable.
- Familiarity with WhatsApp lead generation campaigns and landing page creation tools will be considered an advantage.
- The position offers a monthly salary range of Rs100,000 to Rs130,000.
- This is an in-person role, requiring attendance at the designated workplace.

This opportunity is ideal for a performance marketer who thrives in a dynamic environment and has a passion for real estate marketing. If you have the expertise to manage end-to-end digital campaigns and deliver high-quality leads, we encourage you to apply.