Performance Marketer

We are seeking a skilled Digital Advertising Specialist to manage and optimize Meta and Google Ads campaigns. The ideal candidate will have hands-on experience in planning, executing, and refining paid advertising strategies to drive measurable business results. This role requires a strong analytical mindset, attention to detail, and the ability to stay current with evolving digital marketing trends and platform updates.

Key Responsibilities

- Plan, execute, and continuously optimize advertising campaigns on Meta and Google platforms to maximize performance.
- Conduct thorough keyword research, define precise audience targeting, and perform competitor analysis to enhance campaign effectiveness.
- Monitor key performance indicators such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Cost Per Click (CPC), and conversion rates, making data-driven adjustments to improve outcomes.
- Analyze campaign data regularly and prepare detailed performance reports for stakeholders.
- Keep abreast of the latest trends, tools, and updates in digital advertising to ensure campaigns remain competitive and compliant.

Required Qualifications

- Proven experience managing and optimizing Google Ads and Meta Ads campaigns with a track record of delivering strong results.
- Deep understanding of performance marketing metrics and how to leverage them to improve campaign efficiency.
- Excellent analytical skills paired with strong problem-solving abilities.
- Ability to provide a portfolio showcasing previous ad spend managed and the results achieved.

Candidates interested in this opportunity should prepare their CV and portfolio highlighting relevant experience and campaign outcomes. When applying, please ensure your application clearly states the position you are applying for in the subject line.