Performance Marketer

We are seeking a dedicated full-time Performance Marketer to join our team in Karachi, Pakistan. This on-site role operates during the morning shift and offers a competitive salary range of PKR 100,000 to 150,000. The ideal candidate will have a minimum of three years of experience in performance marketing, with a strong emphasis on hands-on execution and paid media management. This position requires a results-driven professional who can manage paid campaigns effectively, optimize acquisition strategies, and ensure budget efficiency while meeting key performance indicators such as ROI, ROAS, and CAC.

Key Responsibilities

- Execute and optimize paid marketing campaigns across various digital platforms to drive customer acquisition and engagement.
- Manage and allocate marketing budgets efficiently to maximize campaign performance and return on investment.
- Analyze marketing funnels to identify bottlenecks and opportunities for improvement in the customer journey.
- Conduct regular testing of campaigns, including A/B testing and other experimentation methods to enhance performance.
- Implement accurate attribution models to track the effectiveness of different marketing channels and campaigns.
- Prepare detailed reports on campaign performance, including metrics such as ROI, ROAS, and CAC, to inform strategic decisions.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals and growth targets.

Required Qualifications

- Minimum of 3 years of professional experience in performance marketing with a focus on paid media.
- Proven expertise in campaign execution, optimization, and budget management.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Experience with funnel analysis and marketing attribution models.
- Demonstrated ability to meet or exceed ROI, ROAS, and CAC targets.
- Excellent communication and reporting skills to present findings and recommendations clearly.

Preferred Qualifications and Benefits

Candidates with 3 to 5 years of hands-on experience in performance marketing and paid media will be highly regarded. The role offers several benefits including medical insurance, a provident fund, an annual bonus, and additional yearly incentives. This position provides an excellent opportunity for growth within a dynamic environment focused on data-driven marketing strategies.

If you are passionate about driving measurable marketing results and thrive in a fast-paced setting, this role offers a rewarding career path with competitive compensation and comprehensive benefits.