Performance Marketer

We are seeking a dedicated Performance Marketer to join our team in Karachi, Pakistan. This full-time, non-managerial position requires working on-site during the evening shift and involves occasional travel. The ideal candidate will have a strong background in digital advertising, particularly with Meta and TikTok platforms, and be skilled in campaign management, optimization, and audience targeting. This role offers a competitive salary range and an opportunity to contribute to dynamic marketing initiatives.

Key Responsibilities
- Manage and optimize advertising campaigns on Meta and TikTok platforms to maximize performance and return on investment.
- Develop and implement tracking mechanisms to monitor campaign effectiveness and gather actionable insights.
- Conduct continuous testing of ad creatives, formats, and audience segments to improve engagement and conversion rates.
- Analyze campaign data to refine targeting strategies and improve overall marketing outcomes.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Ensure timely reporting and documentation of campaign results and optimization activities.
- Travel as required to support marketing initiatives and attend relevant meetings or events.

Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 2 years of hands-on experience managing digital advertising campaigns, specifically on Meta (Facebook/Instagram) and TikTok platforms.
- Proven ability to track, test, and optimize ad campaigns effectively.
- Strong analytical skills with experience in interpreting campaign data and making data-driven decisions.
- Excellent communication and organizational skills.
- Willingness to work on-site during evening shifts and travel when necessary.

Preferred Qualifications and Benefits
- Experience with additional digital marketing tools and platforms is a plus.
- Familiarity with audience segmentation and targeting strategies beyond basic demographics.
- Competitive salary range of PKR 100,000 to 150,000.
- Opportunity to work in a fast-paced environment with potential for professional growth.

This role is ideal for a motivated marketer looking to deepen their expertise in performance marketing within a collaborative team setting.