Performance Marketer

Iberianz

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Location: Korangi - karachi

Working Days: Monday to Saturday

Working Hours: 11:00 AM – 7:00 PM

Experience: 2–4 years

Job Description We are looking for an experienced Performance Marketer to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have hands-on experience in campaign management, budget optimization, conversion tracking, and performance analysis to drive customer acquisition and maximize return on ad spend (ROAS). Key Responsibilities

Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads.
Manage advertising budgets, bidding strategies, and A/B testing for ad creatives, copy, and landing pages.
Monitor campaign performance using key metrics such as CPA, CPL, CTR, and ROAS.
Set up and manage conversion tracking using Meta Pixel, Google Tag Manager, and Google Analytics 4 (GA4).
Analyze campaign data and prepare regular performance reports with actionable recommendations.
Collaborate with creative and content teams to develop effective ad creatives.
Identify opportunities to improve campaign performance, lead generation, conversions, and overall ROI.

Requirements

Bachelor's degree in Marketing, Business Administration, Data Analytics, Computer Science, or a related field.
2–4 years of proven hands-on experience in performance marketing and paid advertising.
Strong expertise in Meta Ads Manager and Google Ads.
Working knowledge of TikTok Ads and LinkedIn Ads.
Experience with GA4, Google Tag Manager, and Meta Pixel.
Familiarity with Looker Studio, Excel, or Google Sheets for reporting and analysis.
Strong analytical, problem-solving, and optimization skills.

Job Type Full-time, Onsite

Pay: Rs150,000.00 - Rs180,000.00 per month

Work Location: In person