Performance Marketer

We are looking for a skilled and results-driven Performance Marketer with over five years of hands-on experience managing paid advertising campaigns for eCommerce businesses. The ideal candidate will have a strong background in optimizing campaigns specifically for the US and Canadian markets. Familiarity with Magento or Shopify platforms is highly desirable. This role is focused on driving qualified traffic, increasing conversions, improving Return on Ad Spend (ROAS), and contributing directly to revenue growth. A clear understanding that PPC success is measured by real business outcomes rather than just clicks is essential.

Key Responsibilities

PPC Strategy & Campaign Management
Develop and implement PPC strategies across multiple eCommerce websites. Manage and optimize Google Ads campaigns including Search Ads, Google Shopping, Performance Max, Display, and Remarketing. Conduct detailed keyword research and competitor analysis to inform campaign decisions. Monitor budgets, performance metrics, and advertising spend closely. Continuously refine keywords, bidding strategies, ad copy, audience targeting, and overall campaign structure to maximize effectiveness. Identify and act on opportunities to increase conversions and improve ROAS.

eCommerce & Conversion Growth
Oversee paid campaigns for individual products, categories, promotions, and seasonal events. Optimize Google Shopping campaigns and product feeds to ensure maximum performance. Work collaboratively with developers and marketing teams to improve landing pages and conversion funnels. Analyze customer journeys to pinpoint and leverage opportunities for boosting conversion rates.

Analytics & Reporting
Track and analyze campaign performance using tools such as Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center, Looker Studio, and other relevant PPC platforms. Monitor key performance indicators including ad spend, conversions, CPC, CTR, CPA, revenue, and ROAS. Prepare regular performance reports that include actionable insights and strategic recommendations.

Required Qualifications
Bachelor’s degree in Marketing, Business, or a related field. At least five years of direct experience managing PPC campaigns. Strong expertise in Google Ads and eCommerce campaign management. Proficiency with Google Analytics, conversion tracking, and Google Merchant Center. Excellent analytical skills with a data-driven mindset. Ability to manage multiple campaigns and websites simultaneously.

Preferred Qualifications and Benefits
Experience managing campaigns targeting the US and Canadian markets. Familiarity with Magento 2 and Shopify eCommerce platforms. Deep understanding of eCommerce product pages, product feeds, Google Shopping, and conversion funnels.

This is a full-time, onsite position located in Gulberg III, Lahore. The role requires working night shifts from 7:00 PM to 4:00 AM PKT. The successful candidate will play a key role in driving measurable growth in qualified traffic, conversions, revenue, and overall campaign profitability.