Performance Marketer

This full-time, on-site Performance Marketer position is based in Lahore and offers an exciting opportunity to drive digital marketing efforts for SJ Holdings. The role focuses on planning, executing, and optimizing campaigns across multiple channels including search, social, display, and email. The primary goal is to generate leads, increase conversions, and enhance brand visibility. The ideal candidate will work closely with various internal teams to ensure marketing strategies align with overall business objectives while maintaining compliance with regulatory and brand standards.

Key Responsibilities

- Plan, execute, and optimize digital marketing campaigns across paid media channels such as search, social, display, and email marketing.
- Manage paid media budgets effectively, ensuring optimal allocation to maximize ROI.
- Set, monitor, and analyze performance KPIs to evaluate campaign success and identify areas for improvement.
- Conduct data analysis using tools like Google Analytics and ad platform dashboards to inform decision-making.
- Prepare detailed reports with actionable recommendations to improve campaign performance.
- Collaborate with investment, operations, and leadership teams to align marketing initiatives with business goals.
- Test creative assets and messaging variations to optimize engagement and conversion rates.
- Ensure all campaigns comply with relevant regulatory requirements and brand guidelines.
- Work closely with content creators, designers, and writers to develop compelling ad creatives and landing page assets.

Required Qualifications

- Proven experience in performance marketing strategy, campaign planning, and paid media management across search, social, and display advertising.
- Strong analytical skills, including expertise in A/B testing, conversion rate optimization, and data-driven decision-making.
- Solid understanding of digital marketing fundamentals such as audience segmentation, funnel management, and ROI-focused budget allocation.
- Ability to collaborate effectively with creative teams to produce high-impact marketing materials.
- Bachelor’s degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.
- Demonstrated ability to work independently in a fast-paced environment with strong attention to detail.
- Commitment to maintaining ethical marketing practices and compliance with all relevant regulations.

Preferred Qualifications and Benefits

- Experience in financial services or investment-related marketing is highly desirable.
- Familiarity with international markets and cross-border marketing strategies.
- Strong communication skills to effectively liaise with various stakeholders.
- Proficiency with marketing automation platforms and CRM tools to streamline campaign management.
- Opportunity to contribute to a growing company with exposure to diverse marketing channels and business functions.

This role is ideal for a motivated performance marketer looking to leverage their skills in a dynamic environment while contributing to the growth and success of SJ Holdings.