Performance Marketer

We are seeking a motivated and analytical Performance Marketer/User Acquisition Specialist to join our team in Gulberg 3, Lahore. This full-time, on-site role focuses on driving growth for our mobile games portfolio through the management and optimization of paid user acquisition campaigns. The successful candidate will be responsible for analyzing campaign data, improving acquisition efficiency, and enhancing overall return on investment across multiple advertising platforms.

Key Responsibilities
- Manage and optimize daily user acquisition campaigns across platforms including Google Ads, Mintegral, AppLovin, and other paid channels.
- Monitor and analyze key performance indicators such as Spend, CPI, ROAS, CTR, CVR, Retention, and LTV to assess campaign effectiveness.
- Oversee campaign setup, budget allocation, bid adjustments, targeting, and continuous optimization.
- Identify opportunities to improve user acquisition efficiency, scalability, and ROI through detailed performance analysis.
- Track ad creative performance to determine winning, underperforming, and high-potential creatives.
- Collaborate closely with the Creative Team to communicate creative requirements based on campaign results and user insights.
- Plan and execute A/B tests on creatives, campaigns, audiences, and other variables to optimize performance.
- Analyze testing outcomes and apply learnings to enhance campaign results.
- Conduct competitor, market, and ad creative research to uncover emerging trends and new acquisition opportunities.
- Prepare and maintain regular campaign performance reports and dashboards, delivering actionable insights and recommendations.
- Work cross-functionally with Marketing, Creative, Product, and Game Teams to align user acquisition strategies with overall game growth objectives.
- Stay informed about the latest mobile advertising trends, ad networks, campaign strategies, and industry best practices.

Required Qualifications
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- 2–3 years of experience in User Acquisition, Performance Marketing, Digital Marketing, or a similar role, preferably within mobile apps or gaming.
- Proven hands-on experience managing and optimizing paid user acquisition campaigns.
- Strong knowledge of mobile advertising platforms such as Google Ads, AppLovin, Mintegral, or comparable networks.
- Solid understanding of performance metrics including CPI, ROAS, CTR, CVR, Retention, LTV, and other relevant user acquisition KPIs.
- Experience with campaign budgeting, bid management, targeting, optimization, and performance analysis.
- Proficiency in A/B testing and creative performance evaluation.
- Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Competency in Excel or Google Sheets for campaign reporting and data management.
- High attention to detail and ability to manage multiple campaigns and priorities simultaneously.
- Strong communication skills and ability to collaborate effectively across teams.

Preferred Qualifications and Benefits
- Experience or a strong interest in mobile games and the gaming industry is considered a plus.

This role offers an exciting opportunity to contribute to the growth of a dynamic mobile gaming portfolio by leveraging data-driven marketing strategies and cross-functional collaboration. If you are passionate about performance marketing and mobile gaming, this position provides a platform to make a significant impact.