Performance Marketer

Mindwhiz is looking for a highly motivated and results-oriented Performance Marketer to join our dynamic marketing team based in Wapda Town, Lahore. This full-time, on-site role involves planning, executing, and optimizing paid digital marketing campaigns across multiple platforms to drive lead generation, conversions, and overall business growth. The ideal candidate will be data-driven, possess strong analytical skills, and have hands-on experience managing and scaling high-performing advertising campaigns. Working hours for this position are from 6:00 PM to 3:00 AM, with a competitive salary of up to 100,000 PKR per month.

Key Responsibilities

- Plan, execute, and manage performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Develop and optimize lead generation, conversion, and retargeting campaigns to maximize impact.
- Conduct audience research, A/B testing, and ongoing campaign optimization to improve performance metrics.
- Manage advertising budgets efficiently, focusing on maximizing ROI, ROAS, and lead quality.
- Monitor campaign performance closely and analyze key metrics to identify growth opportunities.
- Prepare regular performance reports and deliver actionable insights to management.
- Collaborate with creative and content teams to develop high-converting ad creatives and campaigns.
- Implement and manage tracking tools, pixels, and analytics platforms to ensure accurate campaign measurement.
- Stay current with the latest digital advertising trends, platform updates, and industry best practices.
- Continuously test and refine marketing strategies to enhance campaign efficiency and business outcomes.

Required Qualifications

- Bachelor’s degree in BBA (Marketing), Digital Marketing, Media Studies, Mass Communication, or a related field.
- 3 to 5 years of proven experience in performance marketing.
- Hands-on expertise with Google Ads, Meta Ads, and LinkedIn Ads platforms.
- Strong understanding of paid media strategies, audience targeting, and conversion optimization.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking.
- Demonstrated skills in lead generation, campaign optimization, data analytics, and improving ROI.
- Ability to interpret campaign data and translate insights into actionable marketing strategies.
- Excellent communication, presentation, and analytical skills.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.

Preferred Qualifications

- Certifications such as Google Ads, Meta Blueprint, or LinkedIn Marketing.
- Experience with landing page optimization and Conversion Rate Optimization (CRO).
- Familiarity with marketing automation and CRM platforms.
- Experience managing B2B lead generation campaigns.

What We Offer

- Competitive salary package with performance-based growth opportunities.
- Exposure to international clients and diverse marketing campaigns.
- A collaborative, innovative, and supportive work environment.
- Opportunities for professional development and continuous learning.

This role is ideal for a driven marketer eager to make a measurable impact through data-driven digital campaigns and contribute to the growth of a forward-thinking company.