Performance Marketer

We are seeking a results-driven Performance Marketer to lead the growth of BAG X’s online sales through strategic, data-driven digital advertising. This role focuses on planning, executing, optimizing, and scaling paid campaigns across Meta (Facebook & Instagram), Google Ads, and other relevant platforms. The primary goal is to increase profitable online revenue, orders, and customer acquisition by directly linking advertising spend to sales and business growth. This position requires a deep understanding of performance marketing metrics and the ability to translate data into actionable strategies. This is a full-time, on-site role based in Lahore, reporting to the Head of Marketing.

Key Responsibilities

Paid Advertising:
- Plan, launch, and manage campaigns on Meta Ads Manager and Google Ads, including Search, Shopping, and Performance Max.
- Develop and optimize prospecting, retargeting, and remarketing campaigns.
- Manage campaign budgets effectively, allocating spend based on performance metrics.
- Scale successful campaigns while maintaining target ROAS and profitability.

E-Commerce Sales Growth:
- Take full ownership of online sales targets driven by paid marketing efforts.
- Create strategies to increase orders, revenue, and customer acquisition.
- Analyze the entire customer journey from ad exposure to delivered order.
- Collaborate with e-commerce and customer service teams to improve conversion rates and reduce cancellations and returns.
- Identify opportunities to boost average order value (AOV), conversion rates, and repeat purchases.

Performance Optimization:
- Continuously monitor and optimize key metrics such as ROAS, revenue, ad spend, CPA/CAC, cost per order, CTR, CPC, CPM, conversion rate, AOV, new and repeat customer acquisition, and cancellation rates.
- Provide clear explanations of campaign outcomes, underlying causes, and recommended next steps.

Creative Performance & Testing:
- Work closely with the creative and content teams to identify winning hooks, offers, messaging, and formats.
- Develop detailed briefs for static ads, reels, videos, and user-generated content (UGC).
- Continuously test creatives, hooks, offers, ad copy, audiences, landing pages, and campaign structures.
- Detect creative fatigue early and develop replacement creatives to sustain performance.

Analytics & Tracking:
- Monitor Meta Pixel and Conversion API implementation.
- Utilize GA4 and Google Tag Manager to ensure accurate purchase and conversion tracking.
- Reconcile advertising platform data with actual website and order data.
- Build and maintain performance dashboards and reports.

Reporting:
- Prepare daily, weekly, and monthly reports covering ad spend, revenue, orders, ROAS, CAC/CPA, conversion rates, AOV, top-performing and underperforming campaigns, key learnings, and actionable recommendations.
- Focus reports on business impact rather than just numbers.

Market & Competitor Analysis:
- Monitor competitor advertising strategies, offers, products, and creatives.
- Identify emerging trends and new customer acquisition opportunities.
- Explore and test new platforms and marketing channels when commercially relevant.

Required Qualifications
- 2 to 4+ years of hands-on performance marketing experience, preferably in e-commerce or direct-to-consumer (D2C) brands.
- Strong expertise in Meta Ads Manager and Google Ads.
- Proven track record of generating actual e-commerce sales, not just traffic or engagement.
- Deep understanding of key performance metrics including ROAS, CAC, CPA, CTR, CPC, CPM, conversion rate, and AOV.
- Experience with Meta Pixel, Conversion API, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
- Excellent analytical and numerical skills.
- Experience in creative testing and performance-driven creative strategy.
- Proficiency in Excel or Google Sheets.
- Ability to collaborate effectively with creative, e-commerce, customer service, and sales teams.
- Familiarity with the Pakistani e-commerce and cash-on-delivery market is an advantage.

Preferred Qualifications and Benefits
- Experience managing campaigns for fashion, bags, beauty, apparel, FMCG, or other consumer D2C brands with proven online sales impact.
- Knowledge of Shopify or other e-commerce platforms is a plus.
- Competitive monthly salary ranging from PKR 150,000 to 200,000.
- On-site work environment fostering close collaboration with cross-functional teams.

This role offers an exciting opportunity to drive measurable business growth through data-driven marketing strategies in a dynamic e-commerce setting.