Performance Marketer

Mindwhiz is looking for a highly motivated and results-oriented Performance Marketer to join our dynamic marketing team based in Wapda Town, Lahore. This full-time, on-site role involves planning, executing, and optimizing paid digital marketing campaigns across multiple platforms to drive lead generation, conversions, and overall business growth. The ideal candidate will be data-driven, possess strong analytical skills, and have hands-on experience managing and scaling high-performing advertising campaigns. Working hours are from 7:00 PM to 4:00 AM, with a competitive salary of up to 120,000 PKR per month.

Key Responsibilities
- Plan, execute, and manage performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Develop and optimize lead generation, conversion, and retargeting campaigns to maximize results.
- Conduct audience research, A/B testing, and continuous campaign optimization to enhance performance.
- Manage advertising budgets efficiently while maximizing ROI, ROAS, and lead quality.
- Monitor campaign performance by analyzing key metrics and identifying growth opportunities.
- Prepare regular performance reports and provide actionable insights to management.
- Collaborate closely with creative and content teams to develop high-converting ad creatives and campaigns.
- Implement and manage tracking tools, pixels, and analytics platforms to ensure accurate measurement of campaigns.
- Stay updated with the latest digital advertising trends, platform updates, and industry best practices.
- Continuously test and refine marketing strategies to improve campaign efficiency and business outcomes.

Required Qualifications
- Bachelor’s degree in BBA (Marketing), Digital Marketing, Media Studies, Mass Communication, or a related field.
- 3 to 5 years of proven experience in performance marketing.
- Hands-on expertise with Google Ads, Meta Ads, and LinkedIn Ads platforms.
- Strong understanding of paid media strategies, audience targeting, and conversion optimization.
- Experience using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking tools.
- Proficient in lead generation, campaign optimization, analytics, and improving ROI.
- Ability to interpret campaign data and translate insights into actionable marketing strategies.
- Excellent communication, presentation, and analytical skills.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.

Preferred Qualifications and Benefits
- Certifications such as Google Ads, Meta Blueprint, or LinkedIn Marketing are highly desirable.
- Experience with landing page optimization and Conversion Rate Optimization (CRO).
- Knowledge of marketing automation and CRM platforms.
- Experience managing B2B lead generation campaigns is a plus.

Mindwhiz offers a competitive salary package along with performance-based growth opportunities. You will gain exposure to international clients and campaigns while working in a collaborative and innovative environment. We also provide opportunities for professional development and continuous learning to help you advance your career.